AMA: Asana Director of Product Management, AI, Rodrigo Davies on Product Management Interviews

Depends a lot on what you mean by going 'above and beyond'! I think if you're super excited about a company and spend extra time researching the company and its product, that could help you a lot in interviews. Most companies won't expect you to know the product very well (esp in b2b) and will gear interview questions to be more general, but if you can bring in your knowledge of the product and company, it'll likely be a differentiator.

* Only talking about things that went well, and either glossing over or not having concrete examples of things that didn't work out * Talking about their theoretical approach to situations, without giving deep examples of how they have/haven't applied their approach in practice * Not explaining how their product work connected to business and customer goals, focusing on "local" wins (e.g. making an individual feature successful)

1 Read the book "Cracking the PM interview" by Jackie Bavaro for a primer! 2 Spend time thinking through, rehearsing, and practicing your scenarios for common questions 3 Practice doing product and design thinking exercises with unfamiliar scenarios – get a friend or try pairing with ChatGPT/Claude. Ask the LLM to generate PM interview scenarios for you, and ask you follow up questions.

The biggest overall deltas b2c companies might presume are likely speed of iteration, focus on UI/UX quality, and data-driven decision making. This obviously depends a lot on what your b2b experience is – plenty of b2b companies are very focused on all three – but I'd suggest highlighting your strengths in those areas.

* Ability to get up to speed on unfamiliar, complex areas quickly * Highly reflective on past experiences and deep growth mindset * Infectious curiosity about customers * Succinct communicators, verbal and written These are some of the most difficult qualities to coach, and become more difficult to coach the more years of experience the person has, in my experience.