Sharebird
MentorsAbout Us
Sign Up / Sign In
Ask me anything
AMA Page
Rodrigo Davies

AMA: Asana Product Management Area Lead, Rodrigo Davies on Roadmap Planning

October 25 @ 10:00AM PST
View AMA Answers
Asana Product Management Area Lead, Rodrigo Davies on Roadmap Planning
Top Questions
How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • October 25
Sales having a strong opinion about what customers want and being driven to advocate for it is actually a powerful asset! It sounds like where you're struggling is this energy is being directed into specific solutions. Try making time before solutions become an "ask" from sales to do upstream dis......Read More
245 Views
1 request
How do you think about communicating your roadmap to other teams? What level of detail do people need?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • October 25
It depends a lot on the team, of course. There should always be a one-page version that any interested stakeholder can consume, but that won't answer all the questions some teams will have. I've found doing live Q&As with teams or groups of teams during roadmapping can be super helpful, to find o......Read More
272 Views
1 request
We’re pivoting our product, and it’s difficult to plan the roadmap too far out. How do we reset expectations on what product communicates?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • October 25
It sounds like you're probably concerned about pushback from stakeholders for whom longer-term planning is highly beneficial, e.g. sales and marketing. Having a "plan for a plan" could help here – in other words, "we're pivoting and we don't want to plan more than 3 months out because we need to ......Read More
230 Views
1 request
When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • October 25
There are a few gradations of what public means in practice – i.e. 100% open (e.g. with rankings), partially open (narrative, but not prioritized), public to customers. I think it's always important to have a version that you can easily share with customers on demand, and most companies will want......Read More
249 Views
1 request
How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • October 25
In these situations it's important for product to lead with a customer-backed, strategic product opinion. If you aren't already an expert in what your customers want, and the strategic landscape your product is operating in, gather those insights and facilitate a conversation with leadership abou......Read More
232 Views
1 request
Does it make sense to use quarterly format for roadmaps? Do you do capacity planning for roadmap items that are more than 6 months out?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • October 25
We rate our roadmaps and capacity plans by confidence level – so 6 months out is 70% confidence, beyond that is 50% or more. For choosing the right cadence, I think it makes sense to pay attention to the speed of your iteration cycle, your sales cycle length, and how quickly the space you're in i......Read More
546 Views
1 request