AMA: Asana Product Management Lead, AI, Rodrigo Davies on Establishing Product Management

It's important to differentiate size of company and stage of company here, although there are some overlaps. The larger a company, the more stakeholders a PM needs to man...

This is obviously very context-specific, but here are some ideas:30 days:Understand the business strategy, what stakeholders want and levels of confidenceUnderstand the c...

I think this starts with making sure that your design counterparts understand the business strategy and have deep empathy for the customers you're serving. Without those ...

If you're the first PM, building trust is your #1 priority. So I'd start with curiosity about their ideas – where are they getting them from? How are they validating them...

The one attribute that is hardest to coach and most likely to be make-or-break is customer centricity. It's essential that PMs always start with the customer and their ne...