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Rodrigo Davies

AMA: Asana Product Management Lead, AI, Rodrigo Davies on Establishing Product Management

April 4 @ 10:00AM PST
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Asana Product Management Lead, AI, Rodrigo Davies on Establishing Product Management
Top Questions
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Management in a startup that didn't have product management before?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • April 4
This is obviously very context-specific, but here are some ideas: 30 days: * Understand the business strategy, what stakeholders want and levels of confidence * Understand the customer base, what's known and not known, and sit in on sales calls and UX research (if that's happening). ......Read More
348 Views
2 requests
How do you make design more strategic so they are not just making what engineers build look good, but are more involve up front in the product development process?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • April 4
I think this starts with making sure that your design counterparts understand the business strategy and have deep empathy for the customers you're serving. Without those two ingredients, it's hard for anyone to think strategically. As a PM you should invest time in helping design understand the b......Read More
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How does product management differ between a small and large company?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • April 4
It's important to differentiate size of company and stage of company here, although there are some overlaps. The larger a company, the more stakeholders a PM needs to manage, and the more important it is to scale impact by having defined processes that speed up decisions and drive alignment. PMs......Read More
346 Views
2 requests
Our engineering team has been building features based on ideas, and I’m the first PM. How do I change the culture and help them buy into being customer focused?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • April 4
If you're the first PM, building trust is your #1 priority. So I'd start with curiosity about their ideas – where are they getting them from? How are they validating them? What have they learned so far? Where are they getting stuck? It's possible that their ideas are based on some notion of a cus......Read More
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As a product manager, what are the make-or-break things for you when interviewing a potential next product manager for your team?
Rodrigo Davies
Rodrigo Davies
Asana Director of Product Management, AI • April 4
The one attribute that is hardest to coach and most likely to be make-or-break is customer centricity. It's essential that PMs always start with the customer and their needs, and are extremely curious about them. This often comes through in case study-style interviews: some candidates can generat......Read More
349 Views
2 requests