James Heimbuck

AMA: ATG Group Product Manager, James Heimbuck on Managing Mature Products

November 12 @ 10:00AM PT
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid5mo
I really like this question because when I dug into it, I realized it is less about "outdated" and more about resource constraints. Outdated technology usually falls into...
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid5mo
As often as it needs to be, but understanding why it needs attention is the real answer. Mature products accumulate technical and product debt just from years of decision...
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420 Views
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid5mo
The good news? It's the same way you do with any product—talk to people. The challenge is mature products don't always make this easy. If you are lucky enough to have bui...
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid5mo
There are a few ways I think about what makes a product "mature," and it is usually a combination of these rather than just one. Market fit is the first signal—the produc...
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405 Views
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid5mo
I've run into the same three challenges in managing mature products: managing a large feature set, tech limitations, and migrating users or data. Mature products accumula...
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399 Views
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