How do folks effectively communicate new releases (big or small) so customers are aware that we have potentially solved a problem or frustration?
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 6mo
• Use various communication methods: in-product nudges, tooltips, release notes, email digests, demo videos and short “before/after” demos.
• Tie every announcement to a specific customer frustration solved, not a feature shipped.
• Add quick wins like “Try it now” prompts to convert awareness into usage.