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Paresh Vakhariya

Paresh Vakhariya

Director of Product Management (Confluence) at Atlassian

San Francisco, CA

Product and UX leader who has built successful consumer products in areas of e-commerce, payments, video consumption, app search/discovery, ad tech etc. Built products from concept to launch at Atlassian, eBay, PayPal, Verizon, Intel and startups (Userzoom, Quixey). Also grew existing products by solving user issues (used by millions of users and generated additional revenue). Extensive experience with web and mobile (iOS, Android) products. Always represented end user needs while making data driven product decisions by leveraging analytics. Built (hired) and led cross-functional teams comprising of PM's, UI designers, UX research, Front end engineering, iOS/Android developers, Program Management, Product Marketing that deliver in an Agile manner. Lead partnerships, acquisitions and hiring of critical roles.

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Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 3y

New ideas can come from various sources: Customer and end User feedback Metrics and usage data. Metrics movers: ideas that will make a dent on you metrics Market research, competitive analysis and trends: Stakeholders such as other teams that are dependent on you Engineering efficiency and improvements Please see my other response on how to decide what to build. Broadly speaking the decision for what to build depends upon: User problems that the features will help resolve Impact: what is the end ...Read More

2,728 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 4y

  • In terms of KPI's shared between product and engineering, I would say "Effective Resource Utilization" can be missed primarily because it can be hard to track and measure across projects/teams.
  • "Internal team satisfaction" is another one that PM's may not include but this is an extremely important metric that provides a good idea of the health of the team and organization. This should not be missed.
2,276 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 3y

Generally the process I follow to prioritize features is: Aggregating feedback: from customers, users, and stakeholders through various avenues Review User metrics to help identify pain points, feature requests etc. Align feature prioritization with long term Vision/Strategy (This needs to be defined ahead of the prioritization exercise) Assess the potential impact and value of each feature using factors such as customer metrics, market trends, competitive analysis, and alignment with company go ...Read More

1,812 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 3y

- Soft skills such as communication, teamwork, adaptability, and a willingness to learn are also important for any product organization. - Work with Engineering on a day to day basis to help build a product by clarifying requirements (which are gathered from various data sources) - Additionally skills such as clear prioritization, OKR and goal setting and a good understanding of metrics are crucial - Good UI/UX skills, ability to talk to customers and help articulate their customer challenges to ...Read More

1,787 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 6mo

• Use various communication methods: in-product nudges, tooltips, release notes, email digests, demo videos and short “before/after” demos.
• Tie every announcement to a specific customer frustration solved, not a feature shipped.
• Add quick wins like “Try it now” prompts to convert awareness into usage.

1,673 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y

Here are some ways you can include the findings on to the roadmap: Organize Findings into Themes Group findings into categories such as: User pain points: Challenges or frustrations users face. Desires: Features or improvements users want. Behaviors: Patterns observed during the research. Translate Findings into Problems and Solutions Articulate findings as clear problem statements. Propose potential solutions that address user needs. Categorize by Time Horizon Classify initiatives based on feas ...Read More

1,570 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 3y

The best PM's have: - Strong leadership and communication skills. To be able to talk to customers, stakeholders, and leadership with the right context. They are good at leading teams with ambiguous problems and helping them arrive at a decision quickly - Strategy and Vision: the ability to define a problem, size and prioritize them, come up with a solution (along with a set of steps needed to achieve their goal) - Comfort with data, metrics, and OKR setting: set clear goals and a plan to achieve ...Read More

1,547 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y

Setting a solid product vision, strategy and a clear roadmap for atleast 3-6-12 months is the top activity for a PM leader. Some benefits of having this in place are: Determine and solve customer problems Clearly articulate the impact you will have on company or product metrics Alignment across the entire organization on what you will deliver by and when Make sure resources are allocated to the right initiatives as outlined in the roadmap Inspire Engineering, Design, Marketing, Data Science and ...Read More

1,527 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 4y

Some of the worst KPI's in my opinion are: KPI's that cannot be measured correctly KPI's that do not give a sense for the goal you are tracking. You can use the AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework to understand the best metrics you can choose to align with your outcome/goal. KPI's that are not achievable in a desired timeframe. Yes there could be exceptions here but generally these are not the best ones in my opinion. Any KPI's that do not really tell you the ...Read More

1,415 Views
Paresh Vakhariya
Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 3y

Some key types I have encountered are: UX/UI product managers: These product managers are responsible for the user experience and user interface of a product.  Platform product managers: These product managers focus on building and managing platforms that enable other products or services to be built on top of them. Growth product managers: These product managers focus on driving growth and increasing user acquisition, retention, and engagement.  Technical product managers: managing the developm ...Read More

1,382 Views
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