AMA: Atlassian Director of Product Management, Paresh Vakhariya on Product Management KPIs

Some of the worst KPI's in my opinion are: KPI's that cannot be measured correctly KPI's that do not give a sense for the goal you are tracking. You can use the AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework to understand the best metrics you can choose to align with your outcome/goal. KPI's that are not achievable in a desired timeframe. Yes there could be exceptions here but generally these are not the best ones in my opinion. Any KPI's that do not really tell you the ...Read More

Just like Shared KPI's between Engineering and Product Management, a similar shared KPI framework between Product Management and Marketing is a great way to build high quality products that bring customer delight and high ROI. This also builds camaraderie and encourages teamwork towards a common goal between these teams. Generally PM's would own Company, Business, Acquisition, User Engagement and User Satisfaction KPI's. Examples are: MRR, Churn rate, Number of users, DAU/WAU/MAU, Number of sess ...Read More

Here is a rough process I would follow but it really varies a lot depending upon each business: Understand Company Objectives and Goals Have a clear Product Vision and Strategy that aligns with these goals/objectives Create higher level OKR's that can map to KPI's Determine the top KPI's the company is interested in driving/moving. Examples are: Business Performance KPIs: Customer counts, Customer / user acquisition, Retention Rate, Churn Rate, Revenue etc. Make a prioritized list of these KPI's ...Read More

Shared KPI's between engineering and Product Management is a great way to build high quality, scalable products that are delivered on-time that bring customer delight. This also builds camaraderie and encourages teamwork towards a common goal. There are different ways of achieving this. e.g. PM's and Engineering can own certain KPI's. While both teams can also individually own their own KPI's. Not all have to be shared Generally PM's would own Company, Business, Acquisition, User Engagement and ...Read More

Congratulations to you! There are a lot of ways you can pave the path for KPI's at your company as the first hire The KPI's should be directly based on the business outcome you plan to achieve. Even before that though, I would highly recommend having a solid Product Vision and Strategy in place for your company/product Who are your customers? What is the benefit you are trying to provide them? After that you can use the AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework to u ...Read More