Liron Deutsch

AMA: Atlassian Principal Product Manager, Global Experiences, Liron Deutsch on Product Development Process

November 13 @ 11:00AM PT
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
Changes in scope mid-cycle are common, and not always a bad thing. Sometimes they signal healthy learning, other times preventable misalignment. The key is knowing which ...
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2691 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
Being at Atlassian, you can probably guess some of my answers, but tools are only as good as the habits that keep them current. Here is how we approach it.RoadmapFirstly,...
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1892 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
I advocate for shipping all experience changes as experiments whenever possible. This mindset keeps us learning-driven rather than output-driven. Every experiment starts ...
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1161 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
I like to think of backlog refinement, sprint planning, and strategic alignment as connected rituals that keep teams both grounded and adaptable.Backlog refinementThis sh...
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1267 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
Always start with purpose. Why are you running the early access program? What assumptions are you testing, and what do you need to learn? Clarity here keeps your efforts ...
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3329 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
At Atlassian, assessing which problems to tackle is a deeply cross-craft and strategic process.When we propose a new strategy or explore a meaty new problem space, it typ...
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1041 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
This question made me smile. “Rogue engineers” is quite a term :) .First, I believe anyone, regardless of craft, should feel empowered to suggest ideas, challenge assumpt...
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883 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
Experience across multiple industries is a real strength for a PM. It shows adaptability, curiosity, and the ability to learn fast, all essential traits for product leade...
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1673 Views
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Liron Deutsch
Atlassian Principal Product Manager, Global Experiences5mo
I do not expect PMs to be analysts, but I do expect them to be data fluent. They should be able to self-serve, interpret results, and use data to make confident product d...
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1001 Views
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