Liron Deutsch

Always start with purpose. Why are you running the early access program? What assumptions are you testing, and what do you need to learn? Clarity here keeps your efforts ...

Changes in scope mid-cycle are common, and not always a bad thing. Sometimes they signal healthy learning, other times preventable misalignment. The key is knowing which ...

Being at Atlassian, you can probably guess some of my answers, but tools are only as good as the habits that keep them current. Here is how we approach it.RoadmapFirstly,...

Experience across multiple industries is a real strength for a PM. It shows adaptability, curiosity, and the ability to learn fast, all essential traits for product leade...

I like to think of backlog refinement, sprint planning, and strategic alignment as connected rituals that keep teams both grounded and adaptable.Backlog refinementThis sh...

I advocate for shipping all experience changes as experiments whenever possible. This mindset keeps us learning-driven rather than output-driven. Every experiment starts ...

At Atlassian, assessing which problems to tackle is a deeply cross-craft and strategic process.When we propose a new strategy or explore a meaty new problem space, it typ...

I do not expect PMs to be analysts, but I do expect them to be data fluent. They should be able to self-serve, interpret results, and use data to make confident product d...

This question made me smile. “Rogue engineers” is quite a term :) .First, I believe anyone, regardless of craft, should feel empowered to suggest ideas, challenge assumpt...

Honestly, for me it has always come down to three things: what do I want to learn right now, where is the work most interesting, and where can I make the most impact? Ove...