Sheila Hara

AMA: Barracuda Sr. Director, Product Management, Sheila Hara on AI Product Management

March 5 @ 10:00AM PT
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Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
Effective teams communicate releases by focusing on problems solved—not features shipped.As Marty Cagan emphasizes, customers don’t care that something shipped; they care...
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477 Views
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Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
AI expands the solution space. But, PMs are still responsible for choosing the right solution, for the right problem, for the right customer, at the right time.Even in th...
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386 Views
2 requests
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
Yes—AI ideas should be invalidated when data constraints make the promise risky.A strong product team does this by pressure‑testing the data before committing to a soluti...
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359 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
At a high level, I believe: Adoption = Tooling × Behavior Change × Workforce Enablement1. AI embedded inside existing workflows (not a destination tool)The single stronge...
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372 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
The most effective operating model I’ve seen is a tight, outcome‑driven partnership where Product, Data Science, and ML work as a single discovery team—not as sequential ...
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367 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
The most successful AI‑driven personalization efforts treat AI as a learning system, not a campaign engine. When teams focus on relevance, intent, and continuous feedback...
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353 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
AI is fundamentally changing market research by shifting it from a slow, episodic activity into a continuous learning system. AI is most powerful in market research when ...
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365 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
The common pattern across leadersAcross incumbents and startups, the strongest agentic AI implementations share a few traits:Outcome‑first design – Agents are measured by...
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374 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
When everyone is talking about AI, differentiation doesn’t come from having AI — it comes from where AI sits in the workflow and what outcome it changes.Our lens is to wo...
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379 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
When ROI is ambiguous—which is often the case with AI—we don’t force false precision. Instead, we use a set of decision frameworks that balance near‑term impact, strategi...
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391 Views
1 request
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
Accuracy is table stakes. The AI features that create durable value are the ones that perform well across trust, usability, and outcomes in real‑world workflows. The AI f...
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387 Views
2 requests
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
AI agents are most powerful in product discovery when they act as continuous research partners, not as idea generators. They help teams see patterns earlier, test assumpt...
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360 Views
1 request