AMA: Box Director of Product Management, Rena Mashintchian on Enterprise Product Management

In general, I am not a proponent of building custom solutions for a single customer. However, if there’s a large customer who wants something that will serve the broader...

PMs are responsible for defining a winning product and rallying a team to deliver it. It’s one of the roles that requires a large breadth of skills, as PMs sit at the ce...

In my mind, we are always selling to a customer. It starts with the initial sale, when we move an organization from a prospect to a customer. Once they become a custome...

Enterprise vs. mid-market vs. SMB customers are typically defined based on the number of employees in the organization and its revenue. Regardless of the organization si...

Generally, the sales team should focus on selling what’s already on the truck. However, if there are gaps that are deemed deal blockers for customers, one of the most im...