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Rena Mashintchian

Rena Mashintchian

Director of Product Management, Box

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Rena Mashintchian
Rena Mashintchian
Box Director of Product ManagementMay 27
Generally, the sales team should focus on selling what’s already on the truck.  However, if there are gaps that are deemed deal blockers for customers, one of the most important considerations is whether the feature being requested fits with the product strategy and is broadly applicable beyond t...Read More
1157 Views
Rena Mashintchian
Rena Mashintchian
Box Director of Product ManagementMay 27
In general, I am not a proponent of building custom solutions for a single customer.  However, if there’s a large customer who wants something that will serve the broader customer base, then we’ll consider it and prioritize it accordingly.  Once you ship something, it’s out there in the wild fore...Read More
1065 Views
Rena Mashintchian
Rena Mashintchian
Box Director of Product ManagementMay 27
PMs are responsible for defining a winning product and rallying a team to deliver it.  It’s one of the roles that requires a large breadth of skills, as PMs sit at the center of technology, business and design.  Below are key traits that I look for when hiring a PM.  Beyond these skills, cultural...Read More
1015 Views
Rena Mashintchian
Rena Mashintchian
Box Director of Product ManagementMay 27
In my mind, we are always selling to a customer.  It starts with the initial sale, when we move an organization from a prospect to a customer.  Once they become a customer, our goal is to ensure they continue to renew their contract with us.  And not only do we want them to renew, but we also wan...Read More
645 Views
Rena Mashintchian
Rena Mashintchian
Box Director of Product ManagementMay 27
Enterprise vs. mid-market vs. SMB customers are typically defined based on the number of employees in the organization and its revenue.  Regardless of the organization size, many of the core PM activities are similar.  However, there are some key differences I’ve experienced that are worth noting...Read More
532 Views
Credentials & Highlights
Director of Product Management at Box
Product Management AMA Contributor
Knows About Enterprise Product Management