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Anton Kravchenko

AMA: Carta Director of Product Management, Anton Kravchenko on Product Management Skills


March 14, 2023 @ 10:00AM PT

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  1. What are the most important soft and hard skills PMs can build to become successful in their field going forward?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    My top soft skills: Storytelling: As PMs, we must communicate complex ideas clearly and concisely to a range of stakeholders, including developers, designers, executives, and customers. Personally, I spend a good chunk of time creating artifacts that align multiple stakeholders on the direction of my area.  Natural curiosity: I never stop asking a why question. I don't assume others have asked this question or might have a better understanding of customer needs or architecture constraints. I'm a ...Read More

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  2. What advice do you have for recent graduates that want to go straight into product management?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    1. [If available] Intern as a PM before applying for a full-time position would put you ahead of other candidates.
    2. Read Cracking the PM Interview by Gayle Laakmann McDowell and practice, practice, practice. 
    3. Use LinkedIn to reach out to other PMs at your dream company. Speak with them to get a better pulse of the company and the work they do. Often, showing that you go the extra mile matters.
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  3. What is your process of setting a vision when you join a new company?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    I like to start by understanding the historical context and how teams arrived at where they are. What decisions were made and why. What worked well and what didn't go according to the plan. Starting there also enables me to build early relationships with key stakeholders and understand the collective vision for the product area.  Then, I like to take a fresh look at things by taking an outside-in look. This is when I research market trends and competitor strategies. This helps me learn from othe ...Read More

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  4. What is the qualities of a Product Manager that impresses their Engineering counterparts and thereby allows the PM to build influence with the Eng team?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    Being a team player and sharing team responsibilities e.g. sharing scrum ceremonies with your EM, will help you be equal partners. 

    Don't forget that while you're doing customer calls, aligning stakeholders, or writing PRDs, your EM is directly managing the engineering team. This takes energy and time. 

    1,083 Views
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  5. What can someone who has an extensive engineering background do to prove themselves competent for an entry-level product management role?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    Start with your passion for Product Management and DWIT attitude. Find a team who needs an extra pair of hands. Partner with them in your free time. Deliver results that are visible to others. From there, it's an easy sell organizationally for "why" you should become a PM when the organization needs one. 

    1,127 Views
    1 request
  6. Should product management decisions be data-driven or more so data-informed? Should Product Managers lead with intuition and use data to back up their assumptions?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    Classic PM answer - it depends. 

    The longer you are at the organization, the better intuition you will develop.

    The same applies to the product maturity, e.g. 0-1 vs. 1-N. New product to market requires PMs to look at trends and have a better sense of the customer needs. Well-established product decisions align more with data e.g. Google's conclusion that ms of latency = impact on $ revenue. 

    373 Views
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  7. Do you have any recommended online courses for those interested in breaking into product management (e.g. LinkedIn Learning PM learning path, Udemy, etc.)

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    I usually recommend starting with the following books:

    1. Cracking the PM Interview by Gayle Laakmann McDowell
    2. On Design Thinking by Tim Brown
    3. The Lean Startup by Eric Ries

    As for the courses, I hear great things about:

    • Reforge - www.reforge.com
    • Managing your PM Career in 2023 & beyond - https://maven.com/shreyas-doshi/product-management-career
    613 Views
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  8. What made you decide to choose Product Management over Product Marketing?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    This might not be the answer you'd expected ;) 

    I'm a first-generation immigrant, and I didn't really have a choice early in my career. I simply needed a company to sponsor my visa. After changing four jobs in the first year, I joined a company that was willing to invest in my immigration. Luckily, my new role was at the intersection of marketing & product, so I had to see both directions. 

    I chose Product as I wanted to build things and understand how they work.

    396 Views
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  9. There is often a huge emphasis on analytical skills, instead of UX skills, when it comes to product management job descriptions. What role does UX play in product management?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    Usually, tech companies organize their teams so that there is a fully dedicated UX designer accompanying each PM. I can't say the same about data teams. 

    Almost in every company, PMs own KPIs for their product area. This means that you have to define what metrics your engineering team needs to capture and instrument dashboards that inform your product roadmaps. 

    511 Views
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  10. When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    I don't think it's black & white. There is a broader spectrum of colors here. Leverage your superpowers to shine and learn the skills that help you do your job better. What matters is delivering results that move the business forward. These results will be noticed, and the rest will organically follow. 

    359 Views
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  11. How do you overcome domain hiring bias while looking for product roles?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    I like to challenge those I hire with questions that don't fit the usual narrative. Below is an example of my Friday fun question:

    Imagine humans decided to take the moon and push it through a giant rock grinder. The rock and matter that comes from another side of the grinder are dumped on earth. Question — would a human need an oxygen mask at the top of that rock structure?

    I look for out-of-the-box thinking and thoughtful process to derive the answer.

    447 Views
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  12. I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    This is a challenging one, as people's problems could be mentally draining and less exciting to deal with. 

    Tactically, I'd advise speaking with your HR business partner and seeking their advice by sharing specific examples. 

    Longer term, I'd suggest practicing radical candor with your manager. This process takes time & energy as you need to build trust. If you haven't yet, I suggest reading Radical Candor by Kim Scott.

    419 Views
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  13. If starting as more of a generalist product manager - what resources do you rely on to broaden your technical "toolkit"?

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    I care less about specific resources and more about the iterative approach to professional growth. True learning comes from building a network of other PMs and subscribing to content that resonates with you. The more you stay plugged into real-life stories of what works and what doesn't, the faster you grow. That's why the Bay Area is great for accelerated professional growth as a PM.  Currently, I'm obsessed with "All-In Podcast" by top VCs in the valley. Next month, I might come across somethi ...Read More

    1,073 Views
    1 request
  14. What are the most important product management skills or perspectives that others inside an organization could benefit from that would improve their day to day?

    Running a "Think Like a Product Manager" course next month and would love to hear others'

    Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    Your team size, overall organization dynamic, and product maturity all shape the skills you need to improve day-to-day operations. Distilling to the basics, I'd go with the following: Customer Focus: PMs who put the customer at the center of their decision-making process often help other departments understand their customers' needs better.  Communication: being a skilled communicator, both in writing and verbally, is key to enabling cross-functional teams. Agile: Many PMs use agile methodology ...Read More

    1,107 Views
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