Anton Kravchenko
Sr. Director of Product Management, Carta
About
Writing a blog @ productdream.substack.com
Content
Anton Kravchenko
Carta Sr. Director of Product Management • February 4
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand......Read More
1940 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 4
My favorite interview question was asked by a hiring manager ~8 years ago when I interviewed for an Associate PM position at MuleSoft. I was asked the following: "Imagine humans decided to take the moon and put it through a giant chopper/grinder. The mass that comes out of the chopper is being d......Read More
1416 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 4
My biggest frustration is that I let people down. Currently, I work with teams of 50+ people, which means I need to be available all the time. The more senior as a PM you become the more folks you need to work with. Time becomes the most valuable thing and I'm still learning how to manage it effe......Read More
907 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 4
It's less about metrics and more about the outcomes you are creating for the business. For example, you might bring 10,000 new users or improve a UX for a specific feature -- but what matters at the end of the day is how you impacted the business. Has any of that made the business grow faster or ......Read More
899 Views
Anton Kravchenko
Carta Sr. Director of Product Management • November 29
The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: 1. User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings,......Read More
872 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 3
There are different ways you can think about it, but I like to think about PMs as those that build new products (0-->1) and PMs that come in to manage an existing product (1-->N). * 0-->1: Product Managers who build a new product or service from scratch often need to innovate, which means bu......Read More
790 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 3
Different folks would enjoy different things e.g. if you are an introvert -- the IC track might be more suitable as you will be spending a good chunk of your time creating docs, prototypes, etc. It's fun -- just a different kind of fun. If your personality craves people interactions, the people l......Read More
777 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 3
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand......Read More
714 Views
Anton Kravchenko
Carta Sr. Director of Product Management • March 15
Start with your passion for Product Management and DWIT attitude. Find a team who needs an extra pair of hands. Partner with them in your free time. Deliver results that are visible to others. From there, it's an easy sell organizationally for "why" you should become a PM when the organization ne......Read More
711 Views
Anton Kravchenko
Carta Sr. Director of Product Management • February 3
Leveling up to Dr level meant being a point of contact for many people at the company, which meant more inquiries from sales, customers, leadership, and other product teams. Since I got promoted, my inbox and # of slack messages doubled :) My learning from this experience is that you want to do......Read More
688 Views
Credentials & Highlights
Sr. Director of Product Management at Carta
Formerly Salesforce, MuleSoft, Apple
Product Management AMA Contributor
Studied at HULT International Business School
Lives In San Francisco, CA
Knows About Building a Product Management Team, Product Management Skills, Enterprise Product Man......more
Speaks English, Russian, Ukrainian, Spanish