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Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from coll...
3587 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
My favorite interview question was asked by a hiring manager ~8 years ago when I interviewed for an Associate PM position at MuleSoft. I was asked the following: "Imagine...
2316 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y
The short answer is that I talk to customers a lot.Going one level deeper, I like to source customer feedback through the following channels:User Interviews (Weekly) - I ...
1646 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from coll...
1483 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
My biggest frustration is that I let people down. Currently, I work with teams of 50+ people, which means I need to be available all the time. The more senior as a PM you...
1436 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
It's less about metrics and more about the outcomes you are creating for the business. For example, you might bring 10,000 new users or improve a UX for a specific featur...
1347 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y
Build vs buy is a common PM dilemma. As for my own challenges, a couple of examples come to mind:Support & reliability - at Carta, we use Mandrill as our email servic...
1291 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
There are different ways you can think about it, but I like to think about PMs as those that build new products (0-->1) and PMs that come in to manage an existing prod...
1258 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y
My top soft skills: Storytelling: As PMs, we must communicate complex ideas clearly and concisely to a range of stakeholders, including developers, designers, executives...
1181 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 4y
Different folks would enjoy different things e.g. if you are an introvert -- the IC track might be more suitable as you will be spending a good chunk of your time creatin...
1155 Views
Credentials & Highlights
Sr. Director of Product Management at Carta
Formerly Salesforce, MuleSoft, Apple
Product Management AMA Contributor
Studied at HULT International Business School
Lives In San Francisco, CA
Knows About Product Management Career Path, Product Management Interviews, Product Management 30/...more
Speaks English, Russian, Ukrainian, Spanish
Work At Carta
Marketing Internship - Product & Customer Marketing
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