AMA: Carta Sr. Director of Product Management, Anton Kravchenko on Platform Product Management
November 28 @ 10:00AM PST
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Carta Sr. Director of Product Management, Anton Kravchenko on Platform Product Management
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
Build with, not for them. Building 0 → 1: From my experience, a new "Platform capability" that evolves behind a key initiative has a much better chance of creating leverage and driving larger organizational impact. This requires a closely integrated or even embedded team placement with a broade......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
At Carta, we follow this framework to invent new products and then iteratively transform them into core competencies: 1. Test & Learn: A test is a non-permanent addition to our product designed to prove or disprove a specific hypothesis. Here, we emphasize speed and innovation with suff......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
Being a successful platform company means offering developers tools and reusable APIs that allow new product experiences to be quickly composed from existing building blocks. Companies that do this well become factories for new features, new products, and new businesses. My personal take on me......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
First, I start with defining the impact. In some cases, the business could benefit from cost savings, better SLAs, or faster time to market for new products and features. It all depends on the business and market conditions, so aligning with your executive team is the first thing I'd do. Next,......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
Whether I focus on a cluster of ICPs or individual ICPs usually depends on (I) time constraints and (II) 0-1 vs 1-N product motion. Usually, when I pitch a new idea to my executive team, I like to clearly articulate a big picture using data and trends and then deep dive into individual customer a......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
The collaboration among different teams depends a lot on the platform components my teams are working on. For example, Infra requires a lot of collaboration with finance on costs. In contrast, our Public API Platform requires strong collaboration with Business Development as this is our channel t......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
Great question. In short, platform teams mainly focus on serving internal users (commonly developers) with essential building blocks that fast-track development and offer consistency with end-user UX. Let's use Identity & Access Management (IAM) as an example. As a company introduces a new pro......Read More
398 Views
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
Build vs buy is a common PM dilemma. As for my own challenges, a couple of examples come to mind: 1. Support & reliability - at Carta, we use Mandrill as our email service provider (ESP). The service was brought in a long time ago and, over the years, became an unsupported offering from......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • November 29
The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: 1. User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings,......Read More
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