Anton Kravchenko

AMA: Carta Sr. Director of Product Management, Anton Kravchenko on Product Roadmap & Prioritization

April 11 @ 11:00AM PT
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Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
My two go-to frameworks are MoSCoW and RICE. The first focuses more on prioritization based on the importance of features, while the latter emphasizes prioritization base...
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418 Views
1 request
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
At Carta, our end-to-end process for prioritizing features is rooted in strategic alignment, user-centricity, collaboration, and data-driven decision-making. For simplici...
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760 Views
4 requests
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Ideas for new features come from various sources, including customer feedback, market research, internal brainstorming sessions, competitor analysis, and emerging technol...
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581 Views
1 request
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Navigating a product pivot involves recalibrating communication with stakeholders, including customers, investors, and internal teams. The primary goal is to build trust....
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409 Views
1 request
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
I usually focus on deeply understanding the "why" behind an ask or input. One time, I heard "We should build a new product A" directly from a CEO. Asking the question "wh...
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401 Views
1 request
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
At Carta, our product teams collaborate closely with product marketing when building the roadmap to offer context into upcoming features and product enhancements. Product...
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412 Views
1 request
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Your key stakeholders to shape a roadmap are: Customers/Users: Capture direct feedback and use data to gain insights into user needs, pain points, and feature requests.Sa...
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454 Views
1 request
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Let me begin by emphasizing the problem. It's important to prioritize sales yet balance growth with sustainable practices that prioritize customer satisfaction and ongoin...
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438 Views
1 request