AMA: Cisco Meraki, Sr Dir Product Management, Networking and Security, Matt Landry on Enterprise Product Management

Taking for granted a baseline of solid product management fundamentals and team simpatico, I feel the following play an outsize role in determining success in the enterpr...

Rule of thumb: don't build before they buy. If this whale wants something specific, they should put skin the game, either through a services/customization contract or a ...

 In the broadest sense, the role of the product manager doesn't change. The customer profile changes, the buying patterns change, and the routes to market change. The cor...

 Entry-level product managers for an enterprise product line tend to come in from two paths: technical background, and business background. Those with a stronger technic...

Tactically, product managers can set the patterns that define successful customer accounts (e.g., via beta testing, early wins, clearly described use cases, &c.), en...

 The impact that a product manager has depends much more on the type of product team and its role in the company than on the product's market (B2B, B2C, SMB, mid-market, ...

Honestly, the first product manager for a company is probably not ready to establish a prioritization framework. The first PM probably needs to focus on customer discove...

"Custom infrastructure platform" is nearly an oxymoron. :-) Anyway, it doesn't sound like a product; products are offered for sale to a market. A "custom infrastructure...