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D Matthew Landry

D Matthew Landry

VP Product Management, Cisco Wireless, Cisco

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D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 22
Honestly, the first product manager for a company is probably not ready to establish a prioritization framework. The first PM probably needs to focus on customer discovery, market discovery, MVP intuition, and experimentation. Until you have established product-market fit with enthusiastic custom......Read More
2677 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 22
Taking for granted a baseline of solid product management fundamentals and team simpatico, I feel the following play an outsize role in determining success in the enterprise: * Skeptical curiosity * Strong opinions, weakly held * Speaking and presentation skills, in front of senior execs & au......Read More
1586 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 23
 Entry-level product managers for an enterprise product line tend to come in from two paths: technical background, and business background. Those with a stronger technical background might come from another part of the business, such as technical marketing or solution/sales engineering. They mak......Read More
1302 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 23
 The impact that a product manager has depends much more on the type of product team and its role in the company than on the product's market (B2B, B2C, SMB, mid-market, enterprise, &c). Even for a miniscule aspect of a product, the PM has an opportunity for tremendous impact when they have resp......Read More
1230 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 22
Rule of thumb: don't build before they buy. If this whale wants something specific, they should put skin the game, either through a services/customization contract or a purchase contract contingent on a feature delivery. Of course, there's a lot of nuance to a situation like this.  Maybe there'......Read More
1226 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 22
Tactically, product managers can set the patterns that define successful customer accounts (e.g., via beta testing, early wins, clearly described use cases, &c.), engage with key customers to form lasting business relationships, and amplify the key customer problems. This is why customers love t......Read More
1083 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 22
 In the broadest sense, the role of the product manager doesn't change. The customer profile changes, the buying patterns change, and the routes to market change. The core PM responsibilities don't necessarily change. However, many of those customer changes have an impact on how the PM does thei......Read More
920 Views
D Matthew Landry
D Matthew Landry
Cisco VP Product Management, Cisco WirelessFebruary 23
"Custom infrastructure platform" is nearly an oxymoron. :-) Anyway, it doesn't sound like a product; products are offered for sale to a market. A "custom infrastructure platform" is very likely an internal project. It will have organizational stakeholders, clearly defined objectives (be very cau......Read More
796 Views
Credentials & Highlights
VP Product Management, Cisco Wireless at Cisco
Top Product Management Mentor List
Product Management AMA Contributor
Knows About Building a Product Management Team, SMB Product Management, Enterprise Product Manage......more
Work At Cisco
Senior Product Marketing Manager, Outshift
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