D Matthew Landry

Honestly, the first product manager for a company is probably not ready to establish a prioritization framework. The first PM probably needs to focus on customer disco...Read More

Taking for granted a baseline of solid product management fundamentals and team simpatico, I feel the following play an outsize role in determining success in the ente...Read More

 Entry-level product managers for an enterprise product line tend to come in from two paths: technical background, and business background. Those with a stronger techn...Read More

 The impact that a product manager has depends much more on the type of product team and its role in the company than on the product's market (B2B, B2C, SMB, mid-marke...Read More

Rule of thumb: don't build before they buy. If this whale wants something specific, they should put skin the game, either through a services/customization contract or ...Read More

Tactically, product managers can set the patterns that define successful customer accounts (e.g., via beta testing, early wins, clearly described use cases, &c.), enga...Read More

 In the broadest sense, the role of the product manager doesn't change. The customer profile changes, the buying patterns change, and the routes to market change. The ...Read More

"Custom infrastructure platform" is nearly an oxymoron. :-) Anyway, it doesn't sound like a product; products are offered for sale to a market. A "custom infrastructur...Read More