AMA: Cortex VP of Product, Kara Gillis on Product Management vs Product Marketing

PM and PMM KPIs share the same eventual outcome - revenue - but they measure very different leading indicators along the way. Think of them as two ends of the value chain...

There are two primary ways I think PM and PMM share responsibilities:Product launches, just different elements of the launch.Competitive enablement, though the sales enab...

I actually wrote about this on my blog - "Practical Advice for Breaking into Product Management" - but I'll be more specific about going from PMM to PM in this answer.The...

Short answer: as early as possible: ideally at problem definition, well before you've locked in a solution. PMM's job isn't to slap messaging on a finished feature; it's ...

This article from HackerNoon is really great at helping you determine how to price your digital product.I am not going to dictate the organizational ownership of who owns...