AMA: Cortex VP of Product, Kara Gillis on Product Management vs Product Marketing
May 14 @ 10:00AM PT
Register for AMA
We will email you Kara's answers
to these questions after the event in case you can't make it.
What does your product management team expect out of your product marketers in product meetings, and how do you measure if the team is delivering this effectively?
How different are the product management KPIs from the product marketing KPIs?
What are the commonly shared responsibilities between product management and product marketing?
Is it easier to get into a PM role or a PMM role?
What advice would you give to a product marketer looking to transition to product management, or vice versa?
At what point do you pull in the product marketing team while working on a new feature enhancement?
From your experience, what are some best practices for product management and product marketing to work together effectively?
Who should own pricing? Product management or product marketing? And what role should each play?
What are the similarities and differences between both these functions?
