I lead "AIOps" product management at Splunk, focusing on products that help IT Operations and Observability teams reduce noise, reduce MTTR, and intelligently remediate incidents.
Product differentiation != new features. New features can enhance differentiation, but these are not the same thing. For example, product differentiation can be predominantly delivered in the go-to-market if a product's "see-try-buy" motion is just inherently better than everything else availa...more
What are areas of product differentiation that most product managers overlook, but are really important?
I'll keep this one rather brief. I find that some product managers do not always listen to their customers and their problems as the guiding light for improving and differentiating their products. Instead, they fall in love with a shiny new piece of technology that may not be solving a critica...more
Building real differentiation can take time. How do you get your exec team onboard with investing in more strategic product investments?
I love this question. The answer is: it depends on the exec team and how they are motivated, whether they are answering to private investors or public shareholders, etc. But - to put it simply - find someone on your exec staff who both 1) trusts you/your vision and sell them the vision and 2)...more
I used to be a product marketer. My ideal working relationship is to view product marketing as my key partner in product development, launch, and iteration. We are both stewards of the product success. I try to involve product marketing into the very beginning stages of product development - t...more
Our product does something completely different than another product in the market, but we often get grouped together? Is this a product problem? Marketing problem?
This can be a very frustrating situation to be as a product manager. This situation tells me you work in a market that hasn't matured to the point of clear nuance. The culprit could be either a product problem OR a marketing problem. The reason this can be frustrating is your product is being hel...more
While I don't use an existing framework specifically for product differentiation, I do use a variety of inputs to determine what lever to pull or what decision to make. These inputs can be found in the answer to the question, "What are the most important inputs to take into consideration when thi...more
How do you think about your roadmap and overcoming a competitor’s differentiation when they are just so much further ahead?
While it is important to care about your competitors to understand your own market position, DO NOT MAKE THEM THE FOCUS. What should be your focus? Your customers. Their problems. Their needs, their asks, their feedback. Think of your roadmap like a budget of your resources, the way you wo...more
What are the most important inputs to take into consideration when thinking through product differentiation?
There are several inputs I think about when considering product differentiation: 1. Specific target customer - There are many types of customers in a market. Who are you serving? Try to narrow your focus as far as you can to understand the specific problems faced by this customer to be as tail...more
We have a competitor that copies our features, and often says they can do the same thing as us, even if they cannot. How do you approach this?
This is a tale as old as time. There are many ways to approach this. I have seen vendors heavily bid on the AdWords of their competitor names and promote alternative solutions (trials or marketing content). I have seen vendors who are challengers in mature markets create "Us vs. Them" web page...more
Credentials & Highlights
Sr. Director of Product Management at Splunk
Lives In San Francisco, CA
Speaks English, Spanish