Kara Gillis

There are several inputs I think about when considering product differentiation: 1. Specific target customer - There are many types of customers in a market. Who are you...

I used to be a product marketer. My ideal working relationship is to view product marketing as my key partner in product development, launch, and iteration. We are both s...

This is a tale as old as time. There are many ways to approach this. I have seen vendors heavily bid on the AdWords of their competitor names and promote alternative sol...

These are two different questions with two different answers. How to break into product:I always tell people to try to transfer into PM within the company they are curren...

I typically advocate for using full-time engineering talent on the most innovative features, hardest problems to solve and outsource to third party services for things th...

I don't think the choice is binary. You can most likely find the intersection between your future vision and a current pain point that's significant enough to drive adopt...

I tailor the product roadmap to the person / group with whom I'm communicating. I often will use Google Slides for a customer or sales facing presentation. With engineeri...

If the problem isn't growing as fast as you'd like, you need to check several key performance indicators that tell you it's a product strategy or go-to-market problem. Un...

This really depends on the role I'm hiring for and what the current team lacks in skillset. And frankly, I probably didn't write the job description well enough for you t...

I think you say exactly that! "We're pivoting our product. There are a lot of unknowns. It's hard to plan our roadmap too far out. We're resetting expectations on how mu...