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Hiral Shah

AMA: DocuSign Director of Product Management, Hiral Shah on AI Product Management


May 7, 2024 @ 10:00AM PT

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  1. Who is better suited for an AI product management role compared to a traditional pm role?

    Hiral Shah
    Hiral Shah

    DocuSign Director of Product Management • 2y

    Overall I believe that all PMs can be AI PMs since AI PMs also have to be equally customer obsessed as traditional PMs. However, I do believe AI product management role can be a bit different than a traditional PM role. Some differentiations and questions to think about it?➡ Technical Understanding: Can you explain how a machine learning model works, in layman's terms? Or, how would you handle the situation where the model is giving unpredictable outputs?➡ Data Management: Can you provide an exa ...Read More

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  2. Have you received user feedback regarding the AI features, and how are you incorporating it into product improvements?

    Hiral Shah
    Hiral Shah

    DocuSign Director of Product Management • 2y

    Getting user feedback is a very important element of building any AI feature. Without the user input, you cannot improve your AI, which means you cannot improve your product. Treat the AI feature similar to any product feature, you need to be nimble, agile and adaptable. There are a number of ways you can gather this feedback and depending on that you can incorporate it in many different ways In feature feedback: Think about this as the thumbs up or down you do on your chatGPT or ask it to re-ge ...Read More

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  3. What are the different types of AI Product Managers. Are we going to see a role that's similar to a Technical Product Manager focused towards the data science team?

    My question is more to understand if a PM needs to understand the AI concepts to be a successful AI PM?

    Hiral Shah
    Hiral Shah

    DocuSign Director of Product Management • 2y

    While I don't believe there are a lot of different types of AI Product Managers, in some large organizations I see two types of AI Product Managers - 1) application focused and 2) AI foundation focused. It also varies based on the size and maturity of the organization. The Application focused AI PM is thinking a lot about how can you leverage the AI to deliver the best customer value, which customer problems can be solved better if we applied AI and then focus on the adoption of AI. The Foundati ...Read More

    1,100 Views
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  4. How to get a first entry level job in the AI PM field? I have a strong software engineering background but I am interested in the AI PM role. How to make this career change?

    Hiral Shah
    Hiral Shah

    DocuSign Director of Product Management • 2y

    Having a software engineering background is a plus when you want to become an AI PM. This helps you build rapport with engineering, data science quickly and help translate the technical details in a more user friendly way. However, even as an AI PM, you still need the core Product management skills, which are needed to be acquired in various roles. For example even as a software engineer, you can come up with ideas, pitch and build it to and see what's the impact. Be data driven to track every m ...Read More

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  5. What is the one thing you advice an AI PM to have? How should they differentiate themselves amongst other PMs?

    Hiral Shah
    Hiral Shah

    DocuSign Director of Product Management • 2y

    One key thing would be to have empathy for your fellow data scientists. When working with data scientists, remember that simply asking for Level of Effort won't suffice. Feasibility and effort are often exploratory in the AI realm. So, change the language you speak to foster successful collaboration!Shared Understanding: As a PM, it's crucial to ensure that data scientists understand your goals and objectives. Clearly communicate what you're trying to achieve and the assumptions that need valida ...Read More

    815 Views
    1 request