Deepak Mukunthu

AMA: DocuSign Senior Director of Product, AI/ML & Big Data platform, Deepak Mukunthu on Platform Product Management

September 29 @ 10:00AM PST
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DocuSign Senior Director of Product, AI/ML & Big Data platform, Deepak Mukunthu on Platform Product Management
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Working with various cross-functional stakeholders and partners to execute on your roadmap and ship product/features 3. Establ......Read More
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28
It really depends on the phase of your product definition/execution, but at a high level, you spend ~30% of your time working with customers, ~20% of your time in market research, compete analysis, drafting vision/strategy, ~20% of your time working with Engineering teams on execution and rest of......Read More
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28
If you are referring to individual products using capabilities from broader platform, I would categorize those products are target customer scenarios that the platform enables. As you come up with the roadmap for your platform, you need to work closely with all those scenario owners / customers a......Read More
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
Assuming your question is on how to prioritize the right set of features, here is my answer: First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compe......Read More
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Working with various cross-functional stakeholders and partners to execute on your roadmap and ship product/features 3. Establ......Read More
1035 Views
5 requests
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
From metrics perspective, it's no different from standard product metrics. I've seen many different metrics frameworks being used, all of which essentially boil down to these 4 metric categories: 1. Operational metrics: Is the product functioning as expected? Success rates, Latency etc. 2. Usag......Read More
1025 Views
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
Impact is typically measured by customer and business value that product/project brings in. First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compete l......Read More
935 Views
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28

Assuming ICP stands for Ideal Customer Profile, you need to have a clear understanding of the persona you are targeting with your platform. For that persona, you could target different profiles of companies - enterprise, SMB or small shops, depending on your business goals.

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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28
Depending on the phase of the project or lifecycle stage of the product, a product manager collaborates with many different functions. During intial phases, you work with customer/account teams to understand demand, then with designers and user research teams to perform user research, usability s......Read More
1101 Views
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Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
Yes, customer feedback is one of the most critical inputs to prioritization. For Platforms, you typically focus on 2 sets of customers:  1. Direct customers: These are users of the platform. Exact customer persona will depend on the specifics of the platform. For e.g., if you are building an ML ......Read More
949 Views
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