AMA: DocuSign Senior Director of Product, AI/ML & Big Data platform, Deepak Mukunthu on Platform Product Management

As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Wo...

It really depends on the phase of your product definition/execution, but at a high level, you spend ~30% of your time working with customers, ~20% of your time in market ...

If you are referring to individual products using capabilities from broader platform, I would categorize those products are target customer scenarios that the platform en...

Assuming your question is on how to prioritize the right set of features, here is my answer: First step is to understand customer scenarios/workflows and associated pain...

As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Wo...

From metrics perspective, it's no different from standard product metrics. I've seen many different metrics frameworks being used, all of which essentially boil down to t...

Impact is typically measured by customer and business value that product/project brings in. First step is to understand customer scenarios/workflows and associated pain-p...

Assuming ICP stands for Ideal Customer Profile, you need to have a clear understanding of the persona you are targeting with your platform. For that persona, you could ta...

Depending on the phase of the project or lifecycle stage of the product, a product manager collaborates with many different functions. During intial phases, you work with...

Yes, customer feedback is one of the most critical inputs to prioritization. For Platforms, you typically focus on 2 sets of customers: 1. Direct customers: These are us...