James Heimbuck

AMA: Doppler Principal Product Manager, James Heimbuck on Product Roadmap & Prioritization

September 10 @ 10:00AM PT
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
Great question! It's easy to fall into "i'm sure a user would want to ABC and then they would XYZ . . " and expand the scope of your first iteration. The process I have f...
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How do you do customer discovery, and what is the hardest thing for you about it?
How do you go about figuring out what the most impactful problems are for you to solve for your customers? How do you validate that they are really problems and how many users have those problems?
James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
Talk to customers, talk to customers and talk to customers!! Any time you have a chance to talk to a customer or a potential customer take it! I find that mixing qualita...
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
What is shared on the roadmap is all about who the audience is you are talking or preparing it for review and what incentives they have. Some things I have found success ...
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
It sounds like the question may be more about how do we empower our teams to work on outcomes than product roadmaps, a spicy one for sure!I would not worry about each tea...
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523 Views
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
Wow that is a great question and a tough spot to be in for sure! I would approach this by starting with the value prop of your product and asking yourself some questions...
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James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
I am a BIG proponent of having a version of the roadmap that can be shared externally! There are some tactical things you may need to do to ensure you can share and to ...
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480 Views
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