AMA: Eventbrite VP of Product, Consumer, Roshni Jain on Consumer Product Management

The jump from IC PM into product leadership whether as a Group PM or a Director of Product is one of the most challenging progressions in a product career. At this step a Consumer PM's career, the skills and behaviors that have helped them excel as an IC PM - excellent execution, strong PRDs, great squad management are not the exact ones required at the Director level. To earn this role, it's important to really think about the responsibilities about the Director - the main criteria of success a ...Read More

This is linked to the other question, so I'll be brief here. The vast majority of fundamental PM skills are transferable regardless of B2B, B2C or platform focused work. By fundamental skills I mean  Leadership and communication - the ability to lead through influence, work with engineers, designers and many other functions and very strong verbal and written communication. PMs are the spokesperson for their product and they must have excellent communication to build the credibility they'll need ...Read More

There is no right answer, but here are a few lenses I've used when providing counsel to others and in considering the companies I've worked with: Is this a product that I'm personally excited about? I don't have to be the ideal customer, but is there something about the product that excites me - it could be that it's a problem I'm passionate about solving, an approach that is truly innovative or differentiated, a customer that's a lot of fun to work with, or a business model that creates strong ...Read More

Part of what drew me to Consumer Product and why I love it so much is that as individuals, we are all consumers. I studied Consumer Marketing and Consumer Psychology as an undergrad and I've always been fascinated by why people make the decisions they do with their time, money and attention. So, as a consumer yourself in many cases as a PM it can be easier to more deeply understand your customer, even if you are not the target user for your product. In B2B, PMs also deeply understand their users ...Read More