AMA: Former Observable Head of Product, VP, Deepti Srivastava on Building 0-1 Products
December 13 @ 9:00AM PST
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Former Observable Head of Product, VP, Deepti Srivastava on Building 0-1 Products
Top Questions
Deepti Srivastava
Head of Product, VP • December 13
In my experience working even pre-pandemic with hybrid, remote and globally distributed teams, the most important things for product development teams are: * clear and open communication channels * written objectives, priorities, and any decisions for all stakeholders so all parties are clear......Read More
316 Views
1 request
What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Deepti Srivastava
Head of Product, VP • December 13
At a high level, a 0 --1 product offers a completely new solution or functionality to a user problem, often creating a new market category or sub-category within an existing large market. The top thing in developing a 0--1 product is validating that there is a real user need in the market th......Read More
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Deepti Srivastava
Head of Product, VP • December 12
For a new product in a new market, I don’t think you can ever validate the problem space enough. Once you have reasonable confidence that the users (and buyers) exist for the problem space your product tackles, and there are viable ways to create a business out of that solution, the best next ste......Read More
2573 Views
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Deepti Srivastava
Head of Product, VP • December 13
First, while I understand the sentiment, I never want to be embarresed by any version of the product my teams launch. I prefer to subscribe to the saying "perfect is the enemy of good enough". The point really is, you need to get early versions of your product that are usable in the hands of user......Read More
336 Views
1 request
Deepti Srivastava
Head of Product, VP • December 12
When setting up any new line of business, revenue projection is an important step to understand the expected outcomes and viability of the business. For new a new product, you should have: * The basic market analysis including market sizing and TAM (total addressable market) * Competitor gr......Read More
855 Views
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Deepti Srivastava
Head of Product, VP • December 13
Not focussing on the user. I tend to be pretty heavily user-focussed when building products. I believe strongly that without users, you may have cool technology, but you don’t have a product. The first step towards building a 0-1 product is understanding who you are building it for, why is......Read More
436 Views
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Deepti Srivastava
Head of Product, VP • December 12
Usually, there is a pre-determined prioritization framework that your product org should use to prioritize which problems to work on. There are multiple inputs with different weightage that are used in the prioritization framework, depending on the phase of the product, business and company. T......Read More
548 Views
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Deepti Srivastava
Head of Product, VP • December 13
In general, the main thing I look for when validating any problem or solution is data. As a PM, it is important for you to figure out where to get the right data for what you are validating. For example, if it's a problem statement around a user need or pain point, the first step would be to r......Read More
376 Views
1 request
Deepti Srivastava
Head of Product, VP • December 12
For early stage products, a feature or solution is usually ready to ship when it meets the functionality for the main user journey(s) i.e. "golden paths" defined in your PRD or user journey maps, and passes the predefined usability bar from a QA perspective – user can complete the common tasks wi......Read More
430 Views
2 requests
How do you go about brainstorming the right solutions in terms of coming up with user experience to address the validated problems to be solved for users
How and where do you get inspiration to determine how and what types of user experience to be built and fleshing this our in your user stories while writing PRD
Deepti Srivastava
Head of Product, VP • December 13
Once you have a good picture of your target user persona(s), their goals, tooling needs, and pain points, design sprints are an effective way to brainstorm the user journeys and experience you want to provide with the product. Design sprints, if run well, can be a structured, efficient, and a ......Read More
716 Views
1 request
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