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Deepti Srivastava

Deepti Srivastava

Head of Product, VP

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Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 12
For a new product in a new market, I don’t think you can ever validate the problem space enough. Once you have reasonable confidence that the users (and buyers) exist for the problem space your product tackles, and there are viable ways to create a business out of that solution, the best next ste......Read More
2569 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 13
At a high level, a 0 --1 product offers a completely new solution or functionality to a user problem, often creating a new market category or sub-category within an existing large market.   The top thing in developing a 0--1 product is validating that there is a real user need in the market th......Read More
2182 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 12
When setting up any new line of business, revenue projection is an important step to understand the expected outcomes and viability of the business. For new a new product, you should have: * The basic market analysis including market sizing and TAM (total addressable market) * Competitor gr......Read More
855 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 13
Once you have a good picture of your target user persona(s), their goals, tooling needs, and pain points, design sprints are an effective way to brainstorm the user journeys and experience you want to provide with the product. Design sprints, if run well, can be a structured, efficient, and a ......Read More
705 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 14
There are multiple definitions out there for "mature products", but it ultimately depends on the product and business leaders in a company to define that as they know their products and services the best. Generally speaking though, we'd consider products to be mature when they meet the followi......Read More
611 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 14
Any prioritization exercise needs to start with first having clarity yourself as the Product Manager on the top business goals and related product priorities, and then to communicate those clearly to your teams so everyone is on the same page on features and growth initiatives and their relative ......Read More
579 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 12
Usually, there is a pre-determined prioritization framework that your product org should use to prioritize which problems to work on. There are multiple inputs with different weightage that are used in the prioritization framework, depending on the phase of the product, business and company. T......Read More
545 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 13
Not focussing on the user. I tend to be pretty heavily user-focussed when building products. I believe strongly that without users, you may have cool technology, but you don’t have a product.   The first step towards building a 0-1 product is understanding who you are building it for, why is......Read More
434 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 12
For early stage products, a feature or solution is usually ready to ship when it meets the functionality for the main user journey(s) i.e. "golden paths" defined in your PRD or user journey maps, and passes the predefined usability bar from a QA perspective – user can complete the common tasks wi......Read More
429 Views
Deepti Srivastava
Deepti Srivastava
Head of Product, VPDecember 14
Any product metric (for products at any stage) should ideally be tied to business goals and to user goals. So if the business goals are focussed on revenue growth, then making sure that product goals and outcomes, measured via metrics, are also contributing to those overall business goals. Tha......Read More
401 Views
Credentials & Highlights
Head of Product, VP
Top Product Management Mentor List
Product Management AMA Contributor
Knows About Marketplace Product Management, Building 0-1 Products, Building a Product Management ......more