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AMA: ezCater Director of Product, Delivery & Customer Success, Brandon Green on Building 0-1 Products
March 10 @ 10:00AM PST
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EzCater Director of Product, Delivery & Customer Success, Brandon Green on Building 0-1 Products
Top Questions
Brandon Green
Buffer Staff Product Manager • March 11
Not at all - it just changes how I think about product delivery and the tools my teams and I use. In the office, it was common to rally a bunch of teammates together in a "war room"-like setting, heads behind laptops and quickly bouncing status updates or ideas or urgent issues around to move a p......Read More
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What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Brandon Green
Buffer Staff Product Manager • March 11
"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for it (0) and, as a PM, you need to figure out the first attempt at a solution (1) to address the problem. An example from my own......Read More
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Brandon Green
Buffer Staff Product Manager • March 11
This is hard! For me, it's a mix of having a good understanding and confidence that you have (1) a clear hypothesis that you can test with a minimally viable product that is shaped by data and customer/market research, (2) confidence that you have a potential solution that can prove the hypothe......Read More
2479 Views
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Brandon Green
Buffer Staff Product Manager • March 10
I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the user/market problem your company is positioned to solve with its product(s). 1. Is that problem best solved by a single produc......Read More
896 Views
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Brandon Green
Buffer Staff Product Manager • March 11
I think the quote has validity in some contexts and less in others. If you are building a 0-to-1 product in a company where the culture is anxious about, say, the brand impression your "embarrassing MVP" may invoke, that may be a fear you need to help alleviate as a PM. However, there are other c......Read More
725 Views
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Brandon Green
Buffer Staff Product Manager • March 11
So, in my experience of building 0-to-1, I've never had to do this before exploring a potential new product 😅 and candidly, I really don't like doing it because any projections are in my experience educated guesses based on inherently flawed source data - historical data that may not apply anymor......Read More
952 Views
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Brandon Green
Buffer Staff Product Manager • March 11
I think the two most common mistakes in building 0-to-1 products are: 1. Not acknowledging or checking some assumptions about the problem your product is meant to solve 2. Over-investing in the first iteration of that product (the MVP) without having proven out the riskiest of your ass......Read More
1277 Views
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