AMA: ezCater Director of Product, Delivery & Customer Success, Brandon Green on Building 0-1 Products

Not at all - it just changes how I think about product delivery and the tools my teams and I use. In the office, it was common to rally a bunch of teammates together in a...

"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for...

This is hard! For me, it's a mix of having a good understanding and confidence that you have (1) a clear hypothesis that you can test with a minimally viable product tha...

I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the u...

I think the quote has validity in some contexts and less in others. If you are building a 0-to-1 product in a company where the culture is anxious about, say, the brand i...

So, in my experience of building 0-to-1, I've never had to do this before exploring a potential new product 😅 and candidly, I really don't like doing it because any proje...

I think the two most common mistakes in building 0-to-1 products are: Not acknowledging or checking some assumptions about the problem your product is meant to solve Ove...