Brandon Green

"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for...

Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few q...

This is hard! For me, it's a mix of having a good understanding and confidence that you have (1) a clear hypothesis that you can test with a minimally viable product tha...

A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for...

I think the two most common mistakes in building 0-to-1 products are: Not acknowledging or checking some assumptions about the problem your product is meant to solve Ove...

So, in my experience of building 0-to-1, I've never had to do this before exploring a potential new product 😅 and candidly, I really don't like doing it because any proje...

I'll speak to commonalities in IC PMs since I have less experience hiring other product leaders. It's really just 4 things in my view: A clear ability to break down comp...

I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the u...

I personally bias toward PMs (or aspiring PMs) with a creative mind, whether that's shown through actual background experience in a creative field, or a highly creative o...

I think going "above and beyond" is a totally subjective thing; it is up to each individual what is above their baseline of preparation for an interview. But - here are a...