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AMA: ezCater Director of Product, Fulfillment, Brandon Green on Product Roadmap & Prioritization
August 16 @ 10:00AM PST
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EzCater Director of Product, Fulfillment, Brandon Green on Product Roadmap & Prioritization
Top Questions
Brandon Green
Buffer Staff Product Manager • August 16
Autonomy is certainly a desirable aspect of product work, but it comes with time. To gain autonomy, you need to first build trust. Start by not assuming your sales team is wrong (I realize this is blunt, but worth saying). They spend their days talking to users and prospective users and probably ......Read More
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2 requests
Brandon Green
Buffer Staff Product Manager • August 16
I could give a really detailed answer about my process, but I don't really have one. I've found that my "prioritization process" is actually pretty simple and is about attempting to answer the questions I listed out below (will repeat them here): 1. What, fundamentally is the problem this idea ......Read More
551 Views
2 requests
Brandon Green
Buffer Staff Product Manager • August 16
It depends on the role and problem space, but I try to invite (1) virtually everyone I collaborate with on a regular basis, (2) their management/leadership, and (3) fellow PMs as partners in the roadmapping process. I think it's important to think of stakeholders more as partners in the roadmap c......Read More
327 Views
1 request
Brandon Green
Buffer Staff Product Manager • August 16
I've found that there are basically 2 levels of detail that matter, with the goal of each being somewhat different: 1. Executive summary (Director/VP/C-suite audience) - which focuses much more on the problem areas to focus on, why, and a high level outlook on the features or impact you......Read More
358 Views
1 request
Brandon Green
Buffer Staff Product Manager • August 16
I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: * Making clear the "why" behind the pivot, and the risk associated with not pivoting * Stating clearly the underlying first principles or vision for the piv......Read More
743 Views
1 request
Brandon Green
Buffer Staff Product Manager • August 16
I consider product marketing managers (PMM) part of the core partner group working with Product in roadmap creation (also including engineers, design, analytics, research, and other key functions based on the role). We aim to loop in product marketing as soon as roadmapping begins, and make sure ......Read More
295 Views
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Brandon Green
Buffer Staff Product Manager • August 16
I don't have a specific framework I use for determining build vs buy, but I've typically used a series of questions to help evaluate the decision: - What is the problem you're trying to solve by building or buying? - How strategically critical is that solution to your business? Is it somethin......Read More
307 Views
1 request
Brandon Green
Buffer Staff Product Manager • August 16
I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More
784 Views
2 requests
Brandon Green
Buffer Staff Product Manager • August 16
Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More
2354 Views
1 request
Brandon Green
Buffer Staff Product Manager • August 16
This is an interesting question, because I think it highly depends on the leadership and culture of the company you work in. I've seen leadership figures have very strong opinions on how much they want to publicly share about the roadmap, and it's anyone's guess as to whether it's to their benefi......Read More
326 Views
1 request
Brandon Green
Buffer Staff Product Manager • August 16
A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More
1158 Views
1 request
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