AMA: ezCater Director of Product, Fulfillment, Brandon Green on Product Roadmap & Prioritization

It depends on the role and problem space, but I try to invite (1) virtually everyone I collaborate with on a regular basis, (2) their management/leadership, and (3) fell...

I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: Making clear the "why" behind the ...

I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & ...

I could give a really detailed answer about my process, but I don't really have one. I've found that my "prioritization process" is actually pretty simple and is about at...

I don't have a specific framework I use for determining build vs buy, but I've typically used a series of questions to help evaluate the decision: - What is the problem ...

This is an interesting question, because I think it highly depends on the leadership and culture of the company you work in. I've seen leadership figures have very strong...

I consider product marketing managers (PMM) part of the core partner group working with Product in roadmap creation (also including engineers, design, analytics, research...

I've found that there are basically 2 levels of detail that matter, with the goal of each being somewhat different: Executive summary (Director/VP/C-suite audience) - wh...

Autonomy is certainly a desirable aspect of product work, but it comes with time. To gain autonomy, you need to first build trust. Start by not assuming your sales team i...

Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few q...

A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for...