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Brandon Green

AMA: EzCater Director of Product, Fulfillment, Brandon Green on Product Management Interviews


November 8, 2022 @ 10:00AM PT

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  1. As a hiring manager, what do the best product management candidates have in common?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I'll speak to commonalities in IC PMs since I have less experience hiring other product leaders. It's really just 4 things in my view: A clear ability to break down complex, multi-faceted problems into digestible, actionable chunks, as usually shown via some kind of case interview. Excellent ability to ask good, tough questions A clear track record of having an impact and/or continuous learning/improvement. This may not necessarily be demonstrated through previous work as a PM, but the candidate ...Read More

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  2. What are the most common mistakes you see candidates make during an interview for a product management position?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I have a few simple ones: Not being able to clearly denote what they (the candidate) did to achieve something of impact, as opposed to the team/partners/etc. they worked with. In a case-style interview, not having conviction behind your ideas. I'm always disappointed when really bright folks dance around a few ideas on shaping or tackling a problem but don't commit to them, and therefore misses a key insight or opportunity for an interesting solution. (Also - it suggests a lack of conviction whi ...Read More

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  3. What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future product managers to avoid?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I've sort of answered this in other questions asked, but to restate: Red Flags usually manifest in candidates who are Unable to speak to specific impact they (as opposed to their team/org) have had on the business, or point to any specific metric they impacted, and why that metric was important Unable to speak to experiences of learning/growth in the face of failure, or blaming others on said failures Unable to speak to a basic understanding of how the business they're interviewing for works, ho ...Read More

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  4. What do you screen for in product interviews that other product leaders don't screen for?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I personally bias toward PMs (or aspiring PMs) with a creative mind, whether that's shown through actual background experience in a creative field, or a highly creative or unconventional response to a question asked in the interview process. I find creative types (often with liberal arts degrees) to be highly effective PMs and leaders due to a common ability to connect dots and find problems and solutions others may not see or understand. This is not a requirement for a product role, but I do th ...Read More

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  5. For PM interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I've found that the ability to speak clearly to your past experiences and how you've either (a) uniquely added value or (b) learned and grew from a given experience largely is the most important thing when talking to both hiring managers and cross-functional partners. This may manifest in many different questions or types of questions -- but ultimately, as a PM interviewing for a PM role, it's critical that you speak to how you've done one or both of those things, using real, specific experience ...Read More

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  6. What is the most important thing you've learned about interviewing?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    Talk even less and give the candidate even more time/space than you think to thoroughly respond to your question. You'll learn a ton about a candidate simply by giving them the floor.

    Also - it's a lot harder than it seems.

    (There's a 300 character minimum to these responses, so I have to keep typing to hit the minimum, even though I already answered the question. Hopefully this gets me over the minimum!!!!!!!!!!!)

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  7. Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by? In which situations do you recommend this approach or not?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I think going "above and beyond" is a totally subjective thing; it is up to each individual what is above their baseline of preparation for an interview. But - here are a list of things I think are table stakes, that every PM candidate should do at a minimum to prepare: Know the company you're interviewing with: their main products/features, how they make money, how they differentiate from competition. If you're interviewing in a division of a very large company (eg. Amazon Logistics or AWS, bot ...Read More

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  8. What are the key questions you like to ask and why? How would the proper answers to your questions look like?

    Brandon Green
    Brandon Green

    Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y

    I like to ask two types of questions: (1) behavioral-style questions, which prompt the candidate to use specific examples from their past experience, rather than hypotheticals, to describe how they handled a particular situation; and (2) exploratory case-style questions, to see how a candidate thinks through an abstract problem.  It's worth noting that for the case questions, I don't love the classic Google approach of wild, out-there questions that are irrelevant to the real world. I much prefe ...Read More

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