AMA: Flexera Chief Product Officer, Becky Trevino on Product Vision

My answer to product strategy depends on where I am in the role. If I'm new to a role, I tend to look at the existing product strategy and determine what's working and wh...

When engineering resources are minimal, I really tend to follow the money or follow the vision. The work we're doing has to either provide immediate customer value that c...

This is frankly a question I struggle with all the time. We tend to believe customers spend all their time thinking about us. They don't. What we've done is focused on a ...

I'm recently updating our vision. I believe you should look at it at least once a year - especially right now during the AI revolution. In the past, I've relied on a majo...

I start with the doc. The overall doc with a focus on:Who are we?What is our mission?Why does this mission matter now?Who do we serve? Who are our Personas? and What Valu...

This depends on your role and power in the org. If you have a long tenure and are respected internally, you can write it, pitch it, and sell it as the new vision.If you'r...

To me, it's really a deep dive into Jobs To Be Done. And then there are the deep questions you need to ask here which should come from the Company Mission and Vision --&g...

Here are the main questions I ask:Who are we?What is our mission?Why does this mission matter now?Who do we serve? Who are our Personas? and What Value do we give them?Wh...

In 0-1, the vision is a deal breaker. If you cannot sell this, you cannot move forward with getting the funding to really establish product market fit (PMF). Here vision ...

These are the main areas of research for me:Who are we as defined by the market, customers, and partners?What is our mission?Why does this mission matter now?Who do we se...

If you're new or are attacking sacred cows in a vision update that is required, you need the org to buy into the change. It starts with you getting your thoughts together...

The Product Vision should be the North Star everyone adheres to. If you don't head in that direction then teams disburse. I believe very firmly that the vision and the st...