Becky Trevino

Great question. To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that he...

My biggest advice is be customer-focused. I am a big believer in PMM being a strategic partner to Product Management. Beyond this simply being my belief, it is hard t...

When looking at the product lifecycle, I typically refer to a framework like Product School’s 7 Phases of Product Development:• Phase 1 – Discovery• Phase 2 – Define• Pha...

When the transfer of information between PM and PMM occurs via a Project Brief, it is essential that the PM include a good description of the market problem this feature/...

There is no one-size-fits-all response to this answer. At Snow Software, where I lead Product Marketing and Operations, pricing falls under me. Prior to my arrival, prici...

The most important business objective for Product Marketing is to help the business achieve its sales targets – for some businesses this will be measured in MRR or ACV. H...

We have both a Product and Engineering Operations team at Flexera. Our Product Ops org does the following:Product Analytics & Insights: Team owns the implementation o...

I recently had a member of my team leave Product Marketing to become a Product Manager. We spent a few months talking through and planning this transition. During this pr...

At the end of the day when measuring product, the ultimate measure is how well the product portfolio is doing in market. The mission of product management is to balance t...

Standardizing on our tooling is still a work in progress for us at Flexera. Part of the reason it's been so hard for us is we've worked through two acquisitions in the la...