At Snow Software, I am responsible for Product Marketing, Pricing, Competitive Intelligence, and most recently Product Operations. I report into the Chief Product Officer at Snow. My approach to Product Marketing is both traditional (e.g. messaging & positioning) but also revenue-driven in that I ensure PMMs are co-owners of product revenue targets with Product Management. I am also excited to build a new function in our industry, Product Operations, the equivalent of Marketing Ops but on the Product side.