Becky Trevino

The best part of the role is the high of a big launch. Bringing something new to market is an amazing feeling especially when you can do it wrapped into a larger launch event. There is also a great strategic element to the role that you do not find in all marketing roles that ties elements of com...more

I'd argue you should know the buyer persona early in the process - likely at product discovery. This should be an exercise done with Product Management (PM) at the onset of understanding the problem that the product is intending to solve. At that poin, in partnership with PM you should undestand ...more

I would recommend that person to draft a list of areas they are interested in working in (e.g. Security) and from there identify a list of companies. Once they've settled on a list of companies, I would target those companies for a role that fits their skillset (e.g. PR/Comm). Once in the door, I...more

This is such a tough one!! It's so hard when the go-to is to operate adhoc. In my view, there is power in building a plan yourself. Sometimes the reason comms are ad-hoc is that the person running this program is a creative but pretty awful at organization. In this scenario, if you built a str...more

I look for the following when created new content/messaging: 1. Purpose: Why am I creating this? (e.g. Was this an ask from Sales? | Did I determine this was a need in the buyers journery?) 2. Audience: Who do I want to read this new piece of content/who needs this message? (e.g. Do I want to...more

This answer depends on what your experiencer was prior to your MBA. If you were in Marketing and/or Product Management prior, you can make the pitch that there i overlap in your past history to connect you to PMM. Or if you are about to start an MBA program, you could look to secure an internship...more

I am also a huge fan of Amazon's "working backwards" framework where a press release is written at the onset of development. In organizations that use this methodology, it is a great time to bring in the PMM. It also begs the question, when should a press release be written? We typically write in...more

My biggest advice is be customer-focused.  I am a big believer in PMM being a strategic partner to Product Management.  Beyond this simply being my belief, it is hard to build a strong PMM organization unless the business sees the function as strategic. One of the ways in which I've helped ...more