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Becky Trevino

Vice President Product Marketing and Operations, Snow Software
Becky Trevino
Vice President Product Marketing and Operations, Snow Software
At Snow Software, I am responsible for Product Marketing, Pricing, Competitive Intelligence, and most recently Product Operations. I report into the Chief Product Officer at Snow. My approach to Product Marketing is both traditional (e.g. messaging & positioning) but also revenue-driven in that I ensure PMMs are co-owners of product revenue targets with Product Management. I am also excited to build a new function in our industry, Product Operations, the equivalent of Marketing Ops but on the Product side.

Podcast: Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
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Podcast: Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite

Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
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Added May 20, 2021

Sharebird Answers: Becky Trevino, Vice President Product Marketing and Operations, Snow Software

Sharebird Answers:

Vice President Product Marketing and Operations
Snow Software
Vice President Product Marketing and Operations at Snow Software
I look for the following when created new content/messaging: 1. Purpose: Why am I creating this? (e.g. Was this an ask from Sales? | Did I determine this was a need in the buyers journery?) 2. Audience: Who do I want to read this new piece of content/who needs this message? (e.g. Do I want to...more
Vice President Product Marketing and Operations at Snow Software
This is such a tough one!! It's so hard when the go-to is to operate adhoc. In my view, there is power in building a plan yourself. Sometimes the reason comms are ad-hoc is that the person running this program is a creative but pretty awful at organization. In this scenario, if you built a str...more
Added January 27, 2021Published in AMA's

AMA: Snow Software Vice President Product Marketing, Becky Trevino on Product Marketing vs Product Management

Snow Software Vice President Product Marketing, Becky Trevino

on Product Marketing vs Product Management

Vice President Product Marketing and Operations
Snow Software
Vice President Product Marketing and Operations at Snow Software
In-app copy typically falls under Product Marketing. If it is something you do not own today, my advice would be to work with the Design/PM team who is currently owning this to understand how you can contribute/collaborate. For technical products, I often find PM/Engineering actually choose to ow...more
Vice President Product Marketing and Operations at Snow Software
My biggest advice is be customer-focused.  I am a big believer in PMM being a strategic partner to Product Management.  Beyond this simply being my belief, it is hard to build a strong PMM organization unless the business sees the function as strategic. One of the ways in which I've helped ...more