AMA: Flexera Vice President Of Product Management, Sacha Dawes on Product Management vs Product Marketing

A strong, collaborative partnership between Product Management and Product Marketing—built on continuous communication—is critical to ensuring the success of any product ...

Product Management (PM) and Product Marketing (PMM) roles are often deeply connected, and while there is often some overlap in areas of focus, they generally require dist...

In our product meetings, we expect Product Marketing to bring the market and customer perspective to the table. While Product Management is focused on building the right ...

In my experience, Product Marketing should be engaged as early as possible when working on a new feature or enhancement. Early involvement ensures alignment not only on t...

Pricing is one of the most strategic—and often one of the most challenging—areas for both Product Management and Product Marketing. It sits at the intersection of product...

There’s no universally “correct” answer to whether Product Marketing should report into Product Management or Marketing. The optimal structure often depends on the expect...