Sacha Dawes

Firstly, thank you for your question, and it’s one that I believe any aspiring or seasoned product manager should be asking. The fact is that regardless of your domain, ...

A strong, collaborative partnership between Product Management and Product Marketing—built on continuous communication—is critical to ensuring the success of any product ...

In our product meetings, we expect Product Marketing to bring the market and customer perspective to the table. While Product Management is focused on building the right ...

This can be a challenging situation, which may have come about for several reasons such as where the organization may not value or understand the role of product manageme...

Product Management (PM) and Product Marketing (PMM) roles are often deeply connected, and while there is often some overlap in areas of focus, they generally require dist...

In my experience, Product Marketing should be engaged as early as possible when working on a new feature or enhancement. Early involvement ensures alignment not only on t...

There’s no universally “correct” answer to whether Product Marketing should report into Product Management or Marketing. The optimal structure often depends on the expect...

If anyone has gotten close to a complete list of must-have items for product leaders it is Amazon with their Leadership Principles (see https://www.aboutamazon.com/about-...

Thank you for your question. To start, it’s important to note that product management and project management are distinct roles with different focuses and responsibiliti...

Firstly, I’m sorry to hear about your recent layoff and hope that you are finding or will soon find some great opportunities. That said, a huge kudos to you for looking ...