How do you plan and run betas or early access programs, including participant selection and feedback loops?
Gainsight Director, Product Management | Formerly Cisco • 7mo
We run beta and early access (EA) programs as structured, time-bound experiments designed to validate new functionality before general availability. Each program follows a clear framework jointly managed by Product Management and Product Operations to ensure consistent execution, measurable outcomes, and strong customer collaboration. 1. Planning and scoping Every beta begins with a well-defined problem statement, hypothesis, and measurable success metrics. The right beta model is selected based ...Read More