AMA: GitHub Senior Director of Product Management, Julian Dunn on Product Management Vs Product Marketing

In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repea...

I think "share" is the right term to use here. I've heard marketing teams claim that only they represent the voice of the customer, which is obviously not true. There are...

It depends on what your background is. If you have a background in traditional marketing, it's going to be easier to get into product marketing by learning both the domai...

I used to be very much on the side of "PMM should own pricing" but I will now caveat this with a couple considerations. First off, though, I think at a smaller company, ...

As early as possible! I pull in product marketing as soon I have a good understanding of the problem statement and its benefits to customers. Typically the artifact we'll...

I always start with roles & responsibilities. What is it that PM will be chiefly responsible for versus PMM? Starting with Pragmatic Institute's framework and agreein...

This is a popular question and one that I've struggled with a lot in my years doing both PM and PMM. Most answers I've seen tend to weasel out of a strong point of view (...

This is a great question. I've transitioned from PM to PMM and back again, so I can give you my perspective on both. The biggest challenges for anyone moving into PM, wh...

As a PMM, I was always conducting my own wide-ranging research about competitors and market dynamics (competitive and market intelligence) and providing this to PM. This ...