Julian Dunn

I break it down as follows: product marketing's main role in sales enablement is to educate salespeople on the target customers/market segments/buyer personas & needs...

As a PMM, I was always conducting my own wide-ranging research about competitors and market dynamics (competitive and market intelligence) and providing this to PM. This ...

Rare is the engineering leader today who has never worked with product managers. The issue is that sometimes they misunderstand what modern product management looks like:...

In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repea...

If you are literally looking to stay in product marketing or marketing (and already have a job in the field) then I would agree with the other posters that an MBA is not ...

This is a great question. I've transitioned from PM to PMM and back again, so I can give you my perspective on both. The biggest challenges for anyone moving into PM, wh...

I try to focus a product team on the most pressing areas that only PM can do. Our job is to create unique leverage for the company, not try to do everyone's job. So for e...

It can vary from not-terribly-technical to quite technical. This depends on how complex your product is and how much the nuances of that complexity matter to the user's s...

To me, this is less a question of literally number of PM bodies to engineering bodies; that depends on the company, its context, the complexity of its products, and many ...

I used to be very much on the side of "PMM should own pricing" but I will now caveat this with a couple considerations. First off, though, I think at a smaller company, ...