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Julian Dunn

Julian Dunn

Senior Director of Product Management, GitHub
I do enterprise B2B product marketing for PagerDuty, working all the way down to the product/feature level and up to corporate positioning and messaging for both buyers and users. My background is ...more

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GitHub Senior Director of Product Management, Julian Dunn on Product Management Vs Product Marketing
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Julian Dunn
Julian Dunn
Senior Director of Product Management
What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field? Who/under what circumstances does an MBA help?
If you are literally looking to stay in product marketing or marketing (and already have a job in the field) then I would agree with the other posters that an MBA is not going to get you much. However, if you have designs to move into (strategic) product management, start your own company, or ...more
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Julian Dunn
Julian Dunn
Senior Director of Product Management
How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?
I break it down as follows: product marketing's main role in sales enablement is to educate salespeople on the target customers/market segments/buyer personas & needs, etc., how to position value (not benefits or feature/function) for those customers, and provide competitive intelligence (battlec...more
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Julian Dunn
Julian Dunn
Senior Director of Product Management
Where should product marketing report into? Product management or marketing?
I've reported into both in my career and the best I can come up with is "it depends". As an overall philosophy, I would generally prefer to report into marketing, because it creates the right level of healthy conflict between the CMO and CPO (Chief Product Officer or SVP Product) that you need in...more
29 Saves
Julian Dunn
Julian Dunn
Senior Director of Product Management
How do you get your product team to involve product marketing early enough in the strategy and product planning phases?
We have had some success in educating the PM team to start with positioning before they build anything. We use a modified version of the product positioning document (PPD) from Pragmatic Marketing and are asking them to write one before they build anything. It has to be the foundation for a discu...more
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Credentials & Highlights
Senior Director of Product Management at GitHub
Lives In Portland, OR
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