Profile
Julian Dunn

Julian Dunn

Senior Director of Product Management, GitHub
About
I am head of product management for GitHub Actions. In my career I've flipped between doing product management and product marketing, so my special power is to bridge the gap between product development and go-to-market. Prior to these roles, I wo......more

Content

Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJune 13
I break it down as follows: product marketing's main role in sales enablement is to educate salespeople on the target customers/market segments/buyer personas & needs, etc., how to position value (not benefits or feature/function) for those customers, and provide competitive intelligence (battlec......Read More
2003 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJune 24
If you are literally looking to stay in product marketing or marketing (and already have a job in the field) then I would agree with the other posters that an MBA is not going to get you much. However, if you have designs to move into (strategic) product management, start your own company, or ......Read More
1331 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
As a PMM, I was always conducting my own wide-ranging research about competitors and market dynamics (competitive and market intelligence) and providing this to PM. This included reading a lot of analyst reports, both about our category and adjacent categories, meeting with industry analysts to c......Read More
1037 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repeat usage ("stickiness" or "MAUs/DAUs"). PMM's KPIs are about clarity & effectiveness of messaging and positioning, which you can......Read More
909 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJune 13
I've reported into both in my career and the best I can come up with is "it depends". As an overall philosophy, I would generally prefer to report into marketing, because it creates the right level of healthy conflict between the CMO and CPO (Chief Product Officer or SVP Product) that you need in......Read More
876 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementDecember 1
This is a tough question to answer because it is so situational. For example - I have seen organizations where PM is so immature that it is essentially a project management function. Melissa Perri even uses such an example in her excellent book Escaping the Build Trap! While in Perri's fictional ......Read More
721 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
This is a great question. I've transitioned from PM to PMM and back again, so I can give you my perspective on both. The biggest challenges for anyone moving into PM, whether that be from PMM or other roles, are the following: * deeply understanding the domain; * leading by influence; and ......Read More
637 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementApril 3
It can vary from not-terribly-technical to quite technical. This depends on how complex your product is and how much the nuances of that complexity matter to the user's success with it. As an example, GitHub Actions has sophisticated features like matrix builds for parallelization, required and r......Read More
615 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementSeptember 8
My current product team consists of four direct reports who are all senior product managers. My job as a director is to create distinct areas of responsibility (AoRs) for these PMs to deeply understand customer problems, conduct discovery and research with their design and engineering (tech lead)......Read More
609 Views
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
I used to be very much on the side of "PMM should own pricing" but I will now caveat this with a couple considerations. First off, though, I think at a smaller company, say a startup where you're the only PMM, PMM should still own pricing. That's because there's both a strategic ("how should w......Read More
599 Views
Credentials & Highlights
Senior Director of Product Management at GitHub
Top Product Management Mentor List
Top 10 Product Management Contributor
Lives In Portland, OR