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AMA: Google Product Leader, Puja Hait on Building 0-1 Products
September 13 @ 10:00AM PST
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Google Product Leader, Puja Hait on Building 0-1 Products
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Puja Hait
Google Group Product Manager • September 13
In my experience, real human interactions help in building relationships and trust. There may be other effective ways of achieving this too. Once you establish those, working remotely does not adversely impact delivering best products. In fact, I have seen hyper productivity working remotely in ......Read More
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What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Puja Hait
Google Group Product Manager • September 13
I will share first two steps that I follow. Step 1: Is this problem worth solving? 1.1 Problem definition and user segmentation * B2B product: A business customer must have a genuine painpoint that they are willing to pay for. Some problems are not big enough problems, hence not high ......Read More
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Puja Hait
Google Group Product Manager • September 12
I would consider the following factors: * What are the goals at that time? How best are the goals served? e.g need a product-2 to monetize and sustain product-1, which is growing but no line of sight to monetization * Competitive value - What is the best way to build or defend moat? Is ......Read More
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Puja Hait
Google Group Product Manager • September 13
Great question! MY RESPONSE TO "AT WHAT POINT IS A SOLUTION READY TO BE SHIPPED?" APPLIES HERE. The aspect of launching a true MVP is harder in a large organization, when the expectations from the customers are high and I think rightly so as the stakes are maybe much higher. In my experi......Read More
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Puja Hait
Google Group Product Manager • September 12
Start with a Total addressable market (TAM) * share of TAM you can get in next 3-5 years *confidence level *Revenue per user per year * 3-5 years. In the RICE framework, you would divide TAM * Share of TAM (influence) * Confience/ Effort to then help prioritize. (Desc) Calculating Share of ......Read More
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Puja Hait
Google Group Product Manager • September 13
1. Not validating the problem statement enough. Is this really a problem? 2. For a B2B product, I think its important to think through early on whether this is a problem they are willing to pay for. Often times, this is an after thought and expensive to pivot. 3. Giving up too soon. Its easier ......Read More
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Puja Hait
Google Group Product Manager • September 13
I recommend thinking about these questions: 1) Is this worth solving? * What is the problem statement? Who are the users? * Is this a real problem? * What is the TAM? What can we influence? * What is the definition of success 2) Why us? Why now? * Are you the right team/org/company to s......Read More
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Puja Hait
Google Group Product Manager • September 13
I would say there is no substitute to real user data. User research is table-stakes. But in my experience, not always representative of "actual" usage, so don't overindex on specifics. Rather validate if the problem statement is indeed important for the user segments. Because if it is, then ......Read More
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Puja Hait
Google Group Product Manager • September 13
It depends on the lifecycle of the product and goals. 1. 0>1 product: Goal - to find product-market fit. Here its very important to think through your hypotheses, possible outcomes (Prove, Disprove, insufficient signals) and what you would do next - next set of features, V2 of the ......Read More
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