Puja Hait

Group Product Manager, Google

About

Leading product teams at Google payments. Pre Google- Been a founder, head of product, and launched products in 8+ markets in startups and large companies (PayPal, eBay, Facebook). Seasoned product leader in 0>1, 1>100 product landings and turn ar......more

Content

What is your first step in developing a 0-1 product?

Puja Hait

Google Group Product Manager • September 14

I will share first two steps that I follow. Step 1: Is this problem worth solving? 1.1 Problem definition and user segmentation * B2B product: A business customer must have a genuine painpoint that they are willing to pay for. Some problems are not big enough problems, hence not high ......Read More

4747 Views

How do you project revenue for a product that hasn’t been shipped yet? Our leadership team wants to understand how fast it will grow.

Puja Hait

Google Group Product Manager • September 13

Start with a Total addressable market (TAM) * share of TAM you can get in next 3-5 years *confidence level *Revenue per user per year * 3-5 years. In the RICE framework, you would divide TAM * Share of TAM (influence) * Confience/ Effort to then help prioritize. (Desc) Calculating Share of ......Read More

4010 Views

What is the best way to get feedback to validate problems?

Puja Hait

Google Group Product Manager • September 14

I would say there is no substitute to real user data. User research is table-stakes. But in my experience, not always representative of "actual" usage, so don't overindex on specifics. Rather validate if the problem statement is indeed important for the user segments. Because if it is, then ......Read More

3924 Views

What are the top mistakes product managers make when building a 0 to 1 product?

Puja Hait

Google Group Product Manager • September 14

1. Not validating the problem statement enough. Is this really a problem? 2. For a B2B product, I think its important to think through early on whether this is a problem they are willing to pay for. Often times, this is an after thought and expensive to pivot. 3. Giving up too soon. Its easier ......Read More

2587 Views

What key activities do you do to validate problem statements?

Puja Hait

Google Group Product Manager • September 14

I recommend thinking about these questions: 1) Is this worth solving? * What is the problem statement? Who are the users? * Is this a real problem? * What is the TAM? What can we influence? * What is the definition of success 2) Why us? Why now? * Are you the right team/org/company to s......Read More

2404 Views

How do you know when to invest in a second product and become a multi-product company vs innovating on your existing product?

Puja Hait

Google Group Product Manager • September 13

I would consider the following factors: * What are the goals at that time? How best are the goals served? e.g need a product-2 to monetize and sustain product-1, which is growing but no line of sight to monetization * Competitive value - What is the best way to build or defend moat? Is ......Read More

1341 Views

At what point is a solution ready to be shipped?

Puja Hait

Google Group Product Manager • September 14

It depends on the lifecycle of the product and goals. 1. 0>1 product: Goal - to find product-market fit. Here its very important to think through your hypotheses, possible outcomes (Prove, Disprove, insufficient signals) and what you would do next - next set of features, V2 of the ......Read More

1085 Views

I subscribe to the Ried Hoffman quote - “If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.” How do you actually live this out in a larger company where there is internal anxiety?

Puja Hait

Google Group Product Manager • September 14

Great question! MY RESPONSE TO "AT WHAT POINT IS A SOLUTION READY TO BE SHIPPED?" APPLIES HERE. The aspect of launching a true MVP is harder in a large organization, when the expectations from the customers are high and I think rightly so as the stakes are maybe much higher. In my experi......Read More

1001 Views

Has working remotely impacted your ability to deliver products?

Puja Hait

Google Group Product Manager • September 14

In my experience, real human interactions help in building relationships and trust. There may be other effective ways of achieving this too. Once you establish those, working remotely does not adversely impact delivering best products. In fact, I have seen hyper productivity working remotely in ......Read More