AMA: Head of Product, VP, Deepti Srivastava on Managing Mature Products

Tech debt is an ongoing input into the product roadmap process, especially for mature products that may have a higher probability of tech debt in the code base. I usually...

Persona research for any product tends to be a mixture of broad market research and more targeted UX research via surveys, CSAT, in-person events etc.Usually for mature p...

The short answer is -- gather user feedback all the time through multiple channels. Ideally, anytime the user interacts with the product, you should have the ability to ...

The biggest challenge with product roadmaps for any type of product is managing competing priorities. The trade-off triumvirate of time, scope and resources is always pre...

Any product metric (for products at any stage) should ideally be tied to business goals and to user goals. So if the business goals are focussed on revenue growth, then ...

First, any new feature or update should have pre-defined success criteria/metrics that are set before launch. That helps in objectively assessing the success or failure o...

Any prioritization exercise needs to start with first having clarity yourself as the Product Manager on the top business goals and related product priorities, and then to...

There are multiple definitions out there for "mature products", but it ultimately depends on the product and business leaders in a company to define that as they know the...