AMA: Head of Product, VP, Deepti Srivastava on Managing Mature Products
December 14 @ 9:00AM PST
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Head of Product, VP, Deepti Srivastava on Managing Mature Products
Top Questions
Deepti Srivastava
Head of Product, VP • December 14
Any product metric (for products at any stage) should ideally be tied to business goals and to user goals. So if the business goals are focussed on revenue growth, then making sure that product goals and outcomes, measured via metrics, are also contributing to those overall business goals. Tha......Read More
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Deepti Srivastava
Head of Product, VP • December 14
First, any new feature or update should have pre-defined success criteria/metrics that are set before launch. That helps in objectively assessing the success or failure of the feature/update. The bigger/more requested a feature, the more important it becomes to validate that it was successful wit......Read More
380 Views
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Deepti Srivastava
Head of Product, VP • December 14
There are multiple definitions out there for "mature products", but it ultimately depends on the product and business leaders in a company to define that as they know their products and services the best. Generally speaking though, we'd consider products to be mature when they meet the followi......Read More
625 Views
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Deepti Srivastava
Head of Product, VP • December 14
Persona research for any product tends to be a mixture of broad market research and more targeted UX research via surveys, CSAT, in-person events etc. Usually for mature products, I would approach persona research in the following ways: 1. Validating that the ICP that was originally set for ......Read More
388 Views
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Deepti Srivastava
Head of Product, VP • December 14
The biggest challenge with product roadmaps for any type of product is managing competing priorities. The trade-off triumvirate of time, scope and resources is always present. For mature products, the competing priorities usually end up being competing feature requests from important customers......Read More
367 Views
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Deepti Srivastava
Head of Product, VP • December 14
Any prioritization exercise needs to start with first having clarity yourself as the Product Manager on the top business goals and related product priorities, and then to communicate those clearly to your teams so everyone is on the same page on features and growth initiatives and their relative ......Read More
593 Views
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Deepti Srivastava
Head of Product, VP • December 14
Tech debt is an ongoing input into the product roadmap process, especially for mature products that may have a higher probability of tech debt in the code base. I usually have the following inputs to my roadmap process: * business goals and strategic product priorities * user friction (eg: a......Read More
352 Views
1 request
Deepti Srivastava
Head of Product, VP • December 14
The short answer is -- gather user feedback all the time through multiple channels. Ideally, anytime the user interacts with the product, you should have the ability to either get direct feedback or indirect feedback via workflow monitoring. Generally speaking, the following metrics should be ......Read More
385 Views
1 request
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