AMA: Hootsuite VP of Product, Clara Lee on Stakeholder Management

The path to gaining product roadmap approval depends on the decision-making culture of the company:If you are in a place where approval rights are clear, the key is under...

In my experience, time horizon and top customers can be the two biggest drivers of conflicting goals. Examples:Product is building tomorrow's vision – but Sales and Custo...

At the VP level, these are the meetings I try never to miss:Engineering, Design & Operations peers [Weekly] – Having this at my current has made the biggest differenc...

My approach at my current and former company (both of which are medium sized) is based on how well-resourced the other team is.For example, in experiences where Design an...

My #1 tip here is to bring the Product Marketers into projects as early as possible! PMMs can bring valuable customer perspective to discovery, research, goal-setting, an...