AMA: Hootsuite VP of Product, Clara Lee on Stakeholder Management
January 4 @ 10:00AM PST
View AMA Answers
Hootsuite VP of Product, Clara Lee on Stakeholder Management
Top Questions
Clara Lee
Hootsuite VP, Product • January 5
The path to gaining product roadmap approval depends on the decision-making culture of the company: * If you are in a place where approval rights are clear, the key is understanding what those stakeholders need to say "yes." What level of detail do they require to feel confident that the ......Read More
372 Views
1 request
Clara Lee
Hootsuite VP, Product • January 5
At the VP level, these are the meetings I try never to miss: * Engineering, Design & Operations peers [Weekly] – Having this at my current has made the biggest difference. My peers are my "first team" and we have time set aside to proactively problem-solve together, instead of being br......Read More
929 Views
1 request
Clara Lee
Hootsuite VP, Product • January 5
My approach at my current and former company (both of which are medium sized) is based on how well-resourced the other team is. * For example, in experiences where Design and Marketing are still growing into the opportunity, I've found that the most beneficial conversations tend to be foc......Read More
356 Views
2 requests
Clara Lee
Hootsuite VP, Product • January 5
My #1 tip here is to bring the Product Marketers into projects as early as possible! PMMs can bring valuable customer perspective to discovery, research, goal-setting, and scope refinement. Engaging their input at kickoff will (hopefully) ensure that they are equally invested in the success of th......Read More
408 Views
1 request
Clara Lee
Hootsuite VP, Product • January 5
In my experience, time horizon and top customers can be the two biggest drivers of conflicting goals. Examples: * Product is building tomorrow's vision – but Sales and Customer Success need to sell what is in the product today. As a Product leader, it can be challenging to justify working......Read More
330 Views
1 request