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Clara Lee

Clara Lee

VP, Product, Hootsuite

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Clara Lee
Clara Lee
Hootsuite VP, ProductJuly 27
Having worked in Product in completely opposite contexts, the most valuable soft and hard skills depend on several factors, including product maturity, organizational maturity, availability of supporting functions (e.g., Product Operations, Product Analysts, etc.), and company cultural norms.  ...Read More
1667 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 6
Great question, especially for Product Marketing organizations that are still scaling to meet the footprint of much larger Product and/or Sales teams.  Although you may find your bandwidth consumed by executional activities, it's important to ensure you continue to bring market intelligence an...Read More
1384 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 6
Two approaches here, that may be used at the same time:  1. Direct communication. If you have a strong framework for how you've seen PMM function strategically in other organizations, don't be afraid to share it widely. Be prepared to talk about how this structure can help teams drive ...Read More
1191 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 6
In the cases where a Product Manager has consistently challenged your work beyond regular constructive collaboration, I have found the following tactics useful: * Realign on company/product goals and strategy. It's possible that there's a gap in understanding or alignment that explains the p...Read More
1187 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 6
Ideally, your product roadmap reflects long-term strategy, narrative, and investment. If you are confident in your roadmap, you shouldn't need a rule that automatically places more weight on negative reviews than positive or neutral reviews. Feedback is very important - but it's equally important...Read More
1166 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 6
Design and Marketing should ideally go hand-in-hand.  If the Design team is very mature, experts in the area, and functioning on a world-class level, then Product Marketing's input/review can be focused on later stage designs, possibly as key stakeholder sign-off. In younger organizations w...Read More
1038 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductJanuary 4
At the VP level, these are the meetings I try never to miss: * Engineering, Design & Operations peers [Weekly] – Having this at my current has made the biggest difference. My peers are my "first team" and we have time set aside to proactively problem-solve together, instead of being br...Read More
968 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductMarch 24
There are many great approaches to this question – and to some extent, it will depend on what the company values. If you're a first Product Manager, it is most important that customer needs / expectations are at the forefront of any framework.  With my teams, I sometimes like to use a graph, w...Read More
935 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 6
In most companies I've worked in, Product Marketing is often vastly outnumbered by Sales teams. The challenge is not usually in personalities or conflicting interests - but in sheer numbers. For me, managing PMM-Sales relationships comes down to understanding their goals (keeping large customers ...Read More
900 Views
Clara Lee
Clara Lee
Hootsuite VP, ProductMarch 24
To me, the first 90 days are all about communication with your new team and cross-functional partners – even more so if you're setting up the Product Management function for the first time. Treat your communications a bit like internal marketing for PM (and yourself), meaning they should be tailo...Read More
821 Views
Credentials & Highlights
VP, Product at Hootsuite
Formerly Apple, Automattic, Deloitte
Top Product Management Mentor List
Product Marketing AMA Contributor
Lives In Remote