AMA: HubSpot Group Product Manager, Lukas Pleva on Managing Mature Products
November 30 @ 10:00AM PST
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HubSpot Group Product Manager, Lukas Pleva on Managing Mature Products
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Lukas Pleva
HubSpot Group Product Manager • November 30
I tend to focus on two groups of indicators. First, did we deliver a delightful user experience that added value to the customer? My go-to for answering this is Google’s HEART framework: Happiness, Engagement, Adoption, Retention, and Task Success. * For Happiness, I look at metrics like us......Read More
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Lukas Pleva
HubSpot Group Product Manager • November 30
It’s common to assume that mature products have a static, well-defined persona. However, product teams should aim to continuously challenge and pressure-test that assumption. Specifically: * We should continuously validate whether our long-held assumptions about user demographics, behavi......Read More
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Lukas Pleva
HubSpot Group Product Manager • November 30
Creating a product roadmap is fraught with challenges, regardless of whether you’re working on a new/growing or a mature product. That said, when dealing with mature products, it’s especially important to consider: * Change Management: A mature product likely has a large, established user bas......Read More
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Lukas Pleva
HubSpot Group Product Manager • November 30
The unsatisfying, but honest, answer is “it depends.” As a general principle, addressing tech debt should be a continuous consideration. Without it, you put your product’s long term security, reliability, and scalability (both in terms of handling new users but also in terms of being able to quic......Read More
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Lukas Pleva
HubSpot Group Product Manager • November 30
One of the benefits of working with a mature product is that you likely have access to a large pool of existing users from whom you can solicit feedback. In contrast, new and emerging products often have a much smaller user base, especially in the early stages or if you’re still working on findin......Read More
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