AMA: HubSpot Group Product Manager, Lukas Pleva on Managing Mature Products

The unsatisfying, but honest, answer is “it depends.” As a general principle, addressing tech debt should be a continuous consideration. Without it, you put your product’...

Creating a product roadmap is fraught with challenges, regardless of whether you’re working on a new/growing or a mature product. That said, when dealing with mature prod...

I tend to focus on two groups of indicators.First, did we deliver a delightful user experience that added value to the customer? My go-to for answering this is Google’s H...

It’s common to assume that mature products have a static, well-defined persona. However, product teams should aim to continuously challenge and pressure-test that assumpt...

One of the benefits of working with a mature product is that you likely have access to a large pool of existing users from whom you can solicit feedback. In contrast, new...