Lukas Pleva
Group Product Manager, HubSpot
Content
Lukas Pleva
HubSpot Group Product Manager • November 30
One of the benefits of working with a mature product is that you likely have access to a large pool of existing users from whom you can solicit feedback. In contrast, new and emerging products often have a much smaller user base, especially in the early stages or if you’re still working on findin......Read More
1131 Views
Lukas Pleva
HubSpot Group Product Manager • June 8
Most roadmaps indeed focus on both. The balance of prioritizing prospects versus existing customers will depend on the business objectives your product roadmap is designed to support. For instance, if the business leadership team is leaning on you to improve customer retention or promote edition ......Read More
705 Views
Lukas Pleva
HubSpot Group Product Manager • June 8
There are countless product management prioritization frameworks available, such as RICE (Reach, Impact, Confidence, Effort) and MoSCoW (Must have, Should have, Could have, Won't have). That being said, my favorite is a simple, four-lens model that my very first HubSpot manager taught me. * The......Read More
691 Views
Lukas Pleva
HubSpot Group Product Manager • June 8
It depends on who the other team is and what I expect them to do with the information. * If it's another team that I depend on to execute my goals, I'll share more details. It's important for them to have a good understanding of what exactly my team's building, why, when it's shipping (es......Read More
649 Views
Lukas Pleva
HubSpot Group Product Manager • June 8
I'm a big fan of publicly available roadmaps. They provide current and prospective customers with insight into where you plan to focus and serve as a great resource for Sales and Customer Success teams. Compared to internal roadmaps, the publicly available ones tend to have: * Less specificity ......Read More
631 Views
Lukas Pleva
HubSpot Group Product Manager • June 8
This is a gross over-generalization, but in my experience, there are two kinds of product development cultures: * Sales-led, where you build what you sell. * Product-led, where you sell what you build. The former is especially common in organizations that serve large enterprise clients. In t......Read More
576 Views
Lukas Pleva
HubSpot Group Product Manager • November 30
The unsatisfying, but honest, answer is “it depends.” As a general principle, addressing tech debt should be a continuous consideration. Without it, you put your product’s long term security, reliability, and scalability (both in terms of handling new users but also in terms of being able to quic......Read More
496 Views
Lukas Pleva
HubSpot Group Product Manager • November 30
It’s common to assume that mature products have a static, well-defined persona. However, product teams should aim to continuously challenge and pressure-test that assumption. Specifically: * We should continuously validate whether our long-held assumptions about user demographics, behavi......Read More
481 Views
Lukas Pleva
HubSpot Group Product Manager • November 30
I tend to focus on two groups of indicators. First, did we deliver a delightful user experience that added value to the customer? My go-to for answering this is Google’s HEART framework: Happiness, Engagement, Adoption, Retention, and Task Success. * For Happiness, I look at metrics like us......Read More
479 Views
Lukas Pleva
HubSpot Group Product Manager • November 30
Creating a product roadmap is fraught with challenges, regardless of whether you’re working on a new/growing or a mature product. That said, when dealing with mature products, it’s especially important to consider: * Change Management: A mature product likely has a large, established user bas......Read More
476 Views
Credentials & Highlights
Group Product Manager at HubSpot
Top Product Management Mentor List
Knows About Growth Product Management, Product Management Skills, Managing Mature Products, Produ......more