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Lukas Pleva

AMA: HubSpot Group Product Manager, Lukas Pleva on Product Roadmap & Prioritization

June 8 @ 10:00AM PST
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HubSpot Group Product Manager, Lukas Pleva on Product Roadmap & Prioritization
Top Questions
How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?
Lukas Pleva
Lukas Pleva
HubSpot Group Product Manager • June 8
This is a gross over-generalization, but in my experience, there are two kinds of product development cultures: * Sales-led, where you build what you sell. * Product-led, where you sell what you build. The former is especially common in organizations that serve large enterprise clients. In t......Read More
575 Views
1 request
How do you determine how much of your roadmap should be focused on existing customers vs prospects?
Lukas Pleva
Lukas Pleva
HubSpot Group Product Manager • June 8
Most roadmaps indeed focus on both. The balance of prioritizing prospects versus existing customers will depend on the business objectives your product roadmap is designed to support. For instance, if the business leadership team is leaning on you to improve customer retention or promote edition ......Read More
703 Views
1 request
How do you think about communicating your roadmap to other teams? What level of detail do people need?
Lukas Pleva
Lukas Pleva
HubSpot Group Product Manager • June 8
It depends on who the other team is and what I expect them to do with the information. * If it's another team that I depend on to execute my goals, I'll share more details. It's important for them to have a good understanding of what exactly my team's building, why, when it's shipping (es......Read More
646 Views
1 request
When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)
Lukas Pleva
Lukas Pleva
HubSpot Group Product Manager • June 8
I'm a big fan of publicly available roadmaps. They provide current and prospective customers with insight into where you plan to focus and serve as a great resource for Sales and Customer Success teams. Compared to internal roadmaps, the publicly available ones tend to have: * Less specificity ......Read More
629 Views
1 request
What are some of the lenses your look through or principles you apply when prioritizing a roadmap? How are they weighted relative to each other?
Lukas Pleva
Lukas Pleva
HubSpot Group Product Manager • June 8
There are countless product management prioritization frameworks available, such as RICE (Reach, Impact, Confidence, Effort) and MoSCoW (Must have, Should have, Could have, Won't have). That being said, my favorite is a simple, four-lens model that my very first HubSpot manager taught me. * The......Read More
680 Views
1 request