AMA: HubSpot Product Lead, CRM Platform, Katherine Man on Product Development Process
April 11 @ 9:00AM PST
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HubSpot Product Lead, CRM Platform, Katherine Man on Product Development Process
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Katherine Man
HubSpot Group Product Manager, CRM Platform • April 11
Product managers should partner closely with engineers on building a product roadmap so that everyone is bought into the roadmap and avoids the need for slipping in rogue features. I would say this sounds like a lack of trust between product and engineering. Here are a few suggestions of how to r......Read More
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Katherine Man
HubSpot Group Product Manager, CRM Platform • April 11
I would describe my product development philosophy as "agile lite," meaning there is some structure but the order of operations can change based on new learnings that arise. The entire product team (product manager, UX designer, and engineers) should be involved at every stage, but different role......Read More
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Katherine Man
HubSpot Group Product Manager, CRM Platform • April 11
The ideal product manager to engineer ratio can vary from company to company and even team to team, but it usually depends on the company size, product complexity, the skill level of the engineers, and the role scope of the product manager. A general rule of thumb is 1 product manager for every 5......Read More
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Katherine Man
HubSpot Group Product Manager, CRM Platform • April 11
When you lack resourcing whether it's engineering, design, or even product, it's critical to practice ruthless prioritization and managing expectations. Realistically there is only so much you can get done given the resources you have, so you need to work with your team to define what is within s......Read More
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Katherine Man
HubSpot Group Product Manager, CRM Platform • April 11
Having a QA team ranges from company to company, but I personally believe it's important for engineers to test their own features so they feel more ownership over the quality of what they've built. Often engineers test continuously while building so they can fix bugs as they arise and not be over......Read More
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Katherine Man
HubSpot Group Product Manager, CRM Platform • April 11
Success metrics should be discussed early with engineers to ensure alignment with the product or feature's goals. By setting these metrics early, it helps prioritize what features to build and define how success will be measured. While it's fine for the metrics to change as new learnings come up,......Read More
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