Profile
Katherine Man

Katherine Man

Group Product Manager, CRM Platform, HubSpot

Content

Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
I’ve held roles as both platform and non-platform product managers and I’d say being a platform product manager is definitely the most challenging but rewarding. The most challenging part is your solutions are more abstract and less obvious. Instead of building solutions directly for customers, y......Read More
3885 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
It’s true that platform teams serve many different types of users. I like to define the platform mission as “building tools for customers, developers, and internal teams to extend the product in a self-service way.” While you do need to understand different personas, at the end of the day, all of......Read More
1948 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
Platform metrics will vary depending on who your users are (internal vs. external) and the project specifically. They are different from normal product management in that the focus tends to be on scaling rather than generated revenue since it can be difficult to measure that direct impact. Here a......Read More
1748 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
Alignment can be a challenge for platform product managers since you usually have more than the average number of internal stakeholders and increased cross-team dependencies to get your work done. At best you have the potential to have a large scale impact, at worst your projects get blocked by a......Read More
1741 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
Platform product management works with many of the same departments as other product teams along with a few additional stakeholders on the developer side: * Product marketing: Helps with messaging new features to both internal teams and external customers. Often you collaborate on release no......Read More
1590 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformApril 11
The ideal product manager to engineer ratio can vary from company to company and even team to team, but it usually depends on the company size, product complexity, the skill level of the engineers, and the role scope of the product manager. A general rule of thumb is 1 product manager for every 5......Read More
514 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformApril 11
Success metrics should be discussed early with engineers to ensure alignment with the product or feature's goals. By setting these metrics early, it helps prioritize what features to build and define how success will be measured. While it's fine for the metrics to change as new learnings come up,......Read More
493 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformApril 11
Product managers should partner closely with engineers on building a product roadmap so that everyone is bought into the roadmap and avoids the need for slipping in rogue features. I would say this sounds like a lack of trust between product and engineering. Here are a few suggestions of how to r......Read More
491 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformApril 11
When you lack resourcing whether it's engineering, design, or even product, it's critical to practice ruthless prioritization and managing expectations. Realistically there is only so much you can get done given the resources you have, so you need to work with your team to define what is within s......Read More
482 Views
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformApril 11
Having a QA team ranges from company to company, but I personally believe it's important for engineers to test their own features so they feel more ownership over the quality of what they've built. Often engineers test continuously while building so they can fix bugs as they arise and not be over......Read More
472 Views
Credentials & Highlights
Group Product Manager, CRM Platform at HubSpot
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