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AMA: HubSpot Product Lead, Katherine Man on Platform Product Management
May 3 @ 10:00AM PST
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HubSpot Product Lead, Katherine Man on Platform Product Management
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Katherine Man
HubSpot Group Product Manager, CRM Platform • May 3
Alignment can be a challenge for platform product managers since you usually have more than the average number of internal stakeholders and increased cross-team dependencies to get your work done. At best you have the potential to have a large scale impact, at worst your projects get blocked by a......Read More
1719 Views
1 request
Katherine Man
HubSpot Group Product Manager, CRM Platform • May 3
Platform metrics will vary depending on who your users are (internal vs. external) and the project specifically. They are different from normal product management in that the focus tends to be on scaling rather than generated revenue since it can be difficult to measure that direct impact. Here a......Read More
1718 Views
1 request
Katherine Man
HubSpot Group Product Manager, CRM Platform • May 3
Platform product management works with many of the same departments as other product teams along with a few additional stakeholders on the developer side: * Product marketing: Helps with messaging new features to both internal teams and external customers. Often you collaborate on release no......Read More
1576 Views
2 requests
Katherine Man
HubSpot Group Product Manager, CRM Platform • May 3
It’s true that platform teams serve many different types of users. I like to define the platform mission as “building tools for customers, developers, and internal teams to extend the product in a self-service way.” While you do need to understand different personas, at the end of the day, all of......Read More
1893 Views
1 request
Katherine Man
HubSpot Group Product Manager, CRM Platform • May 3
I’ve held roles as both platform and non-platform product managers and I’d say being a platform product manager is definitely the most challenging but rewarding. The most challenging part is your solutions are more abstract and less obvious. Instead of building solutions directly for customers, y......Read More
3789 Views
1 request
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