AMA: Intercom Group Product Manager, Marc Abraham on Stakeholder Management

To get roadmap approval from internal stakeholders, we need to make sure that they're bought into the overarching product vision and strategy first. This means explaining...

No, the foundations of stakeholder management are the same for me, irrespective of the discipline and expertise involved. Like I mentioned in one of my earlier answers: l...

I measure the success in my role based on the measurable value that my team and I deliver to customers, which in turns translates into business results. Example metrics a...

Classic product management answer: it depends! If you are talking about structuring a team of product managers, I've led teams where PMs were part of a cross-functional ...

If you do feel that goals are inversely correlated, I believe it's important to outline the impact of a potential solution on the other person's goals and on your goals. ...

The main thing I've learned - the hard way :) - is that 'listening' is key to establishing successful partnerships across multiple partnerships. When I talk about listeni...

I don't think my answer here is unique to building relationships with product marketing. The key for me is to engage with people early and often. Eearlier on in my career...

I work at Intercom where Product Managers where closely with Product Marketing Manager ('PMM'). The four main areas that our PMMs cover are: Customer and marketing insi...

Curiosity - Product Managers need to be curious. Good PMs will always want to know 'why' or explore the problem a customer is facing. Being open to alternative solutions...

As a Product Manager your primary job is to create a product that offers both customer value and business results. This means operating at the intersection of customer ne...

I know it sounds obvious, but it's important to have an open and early conversation about decision-making to avoid this becoming a blocker further down the line. You can ...