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AMA: Intercom Group Product Manager, Marc Abraham on Stakeholder Management
June 22 @ 10:00AM PST
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Intercom Group Product Manager, Marc Abraham on Stakeholder Management
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Marc Abraham
Intercom Senior Group Product Manager • June 22
The main thing I've learned - the hard way :) - is that 'listening' is key to establishing successful partnerships across multiple partnerships. When I talk about listening here, I mean really trying to understand where the other person is coming from: * What is important to the other person? W......Read More
929 Views
1 request
Marc Abraham
Intercom Senior Group Product Manager • June 22
To get roadmap approval from internal stakeholders, we need to make sure that they're bought into the overarching product vision and strategy first. This means explaining and getting input into the direction for the product and the path we're taking to achieve the vision. It thus become easier to......Read More
890 Views
2 requests
Marc Abraham
Intercom Senior Group Product Manager • June 22
I work at Intercom where Product Managers where closely with Product Marketing Manager ('PMM'). The four main areas that our PMMs cover are: * Customer and marketing insight - Like PMs, our PMMs want to be as close to the customer and the market as possible. PMMs represent the voice of the......Read More
1488 Views
1 request
Marc Abraham
Intercom Senior Group Product Manager • June 22
I know it sounds obvious, but it's important to have an open and early conversation about decision-making to avoid this becoming a blocker further down the line. You can use a RACI or DACI model to guide these conversations and achieve calarity about who owns a decision. The added benefit of mode......Read More
831 Views
1 request
Marc Abraham
Intercom Senior Group Product Manager • June 22
No, the foundations of stakeholder management are the same for me, irrespective of the discipline and expertise involved. Like I mentioned in one of my earlier answers: listening and developing empathy are key, as well as involving stakeholders early and often in the product (development) lifecycle....Read More
512 Views
3 requests
Marc Abraham
Intercom Senior Group Product Manager • June 22
I don't think my answer here is unique to building relationships with product marketing. The key for me is to engage with people early and often. Eearlier on in my career, I've definitively made the mistake of treating product marketing as the 'launch team'; the product development teams build th......Read More
899 Views
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Marc Abraham
Intercom Senior Group Product Manager • June 22
* Curiosity - Product Managers need to be curious. Good PMs will always want to know 'why' or explore the problem a customer is facing. Being open to alternative solutions as well as having a Plan B for when things don't go to plan ... Product Managers need to be able to think in assump......Read More
787 Views
1 request
Marc Abraham
Intercom Senior Group Product Manager • June 22
Classic product management answer: it depends! If you are talking about structuring a team of product managers, I've led teams where PMs were part of a cross-functional team dedicated to a specific product or PMs that were more platform focused. One thing that I always want to make sure of ......Read More
1059 Views
1 request
Marc Abraham
Intercom Senior Group Product Manager • June 22
If you do feel that goals are inversely correlated, I believe it's important to outline the impact of a potential solution on the other person's goals and on your goals. There will be solutions where the impact on someone else goals might be greater than the impact on your goals, and that might b......Read More
539 Views
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Marc Abraham
Intercom Senior Group Product Manager • June 22
I measure the success in my role based on the measurable value that my team and I deliver to customers, which in turns translates into business results. Example metrics are (increasing) conversion rate or (reducing) response time to end-users. I wouldn't say the KPIs themselves have evolved dr......Read More
696 Views
1 request
Marc Abraham
Intercom Senior Group Product Manager • June 22
As a Product Manager your primary job is to create a product that offers both customer value and business results. This means operating at the intersection of customer needs (think user experience and solving customer problems), business needs (think revenue and profit), and technology (think tec......Read More
989 Views
1 request
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