Marc Abraham

I work at Intercom where Product Managers where closely with Product Marketing Manager ('PMM'). The four main areas that our PMMs cover are: Customer and marketing insi...

Classic product management answer: it depends! If you are talking about structuring a team of product managers, I've led teams where PMs were part of a cross-functional ...

As a Product Manager your primary job is to create a product that offers both customer value and business results. This means operating at the intersection of customer ne...

The main thing I've learned - the hard way :) - is that 'listening' is key to establishing successful partnerships across multiple partnerships. When I talk about listeni...

To get roadmap approval from internal stakeholders, we need to make sure that they're bought into the overarching product vision and strategy first. This means explaining...

I don't think my answer here is unique to building relationships with product marketing. The key for me is to engage with people early and often. Eearlier on in my career...

I know it sounds obvious, but it's important to have an open and early conversation about decision-making to avoid this becoming a blocker further down the line. You can ...

I measure the success in my role based on the measurable value that my team and I deliver to customers, which in turns translates into business results. Example metrics a...

Curiosity - Product Managers need to be curious. Good PMs will always want to know 'why' or explore the problem a customer is facing. Being open to alternative solutions...

No, the foundations of stakeholder management are the same for me, irrespective of the discipline and expertise involved. Like I mentioned in one of my earlier answers: l...